The Quest for Perfection
LORE is about the pursuit of the perfect pedal stroke. We build tools designed to blur the line between spirit, body, and bicycle. Pedal stroke transcendence inspires sustainability, community with a shared passion — and the hunt for raw speed.
Fostering a Diverse Global Community.
From South Africa to Switzerland — and everywhere in between — LORE celebrates cyclists from all backgrounds with shoes made precisely for each rider. We are unified by a passion for cycling long and fast.
Driven by Change Leaders.
We are creative thinkers, obsessed with creating next-level, disruptive tools that transform the pleasure and performance paradigm. We have led design and engineering at brands like Apple, Tesla, Puma, DPS Skis, Nike, and Black Diamond.