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<h3>Sportswear Design of the Year: FIT Awards</h3>
<p>The LoreThree was chosen as this year's Sportswear Design of the Year in Cycling by the <span><a target="_blank" rel="noopener noreferrer nofollow" href="https://fitdesignawards.com/winners/fit/2026/540/0/">FIT</a></span><a target="_blank" rel="noopener noreferrer nofollow" href="https://fitdesignawards.com/winners/fit/2026/540/0/"><span><br /></span></a><span><a target="_blank" rel="noopener noreferrer nofollow" href="https://fitdesignawards.com/winners/fit/2026/540/0/">Awards</a></span>- recognizing cutting edge innovation, performance, comfort, and more.<br /><br />The LoreThree is a truly revolutionary design; using the bespoke Morphic process, each pair is robotically fabricated from a sub-millimeter 3D scan to create a seamless exoskeleton tuned to each rider's unique anatomy.<br /><br />The dual shell structure optimizes lateral and rotational force transfer, delivering measurable gains in peak wattage and efficiency. Unlike any other shoe on earth, the shell is wrapped in continuous carbon fiber for unparalleled stiffness. All backed by a 100% satisfaction guarantee.</p>
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The LoreThree was chosen as this year's Sportswear Design of the Year in Cycling by the FIT Awards- recognizing cutting edge innovation, performance, comfort, and more.

LoreThree: Winner of the FIT Design Awards in Cycling

<p class="font-claude-response-body break-words whitespace-normal">There's a lot of talk these days around wide cycling shoes and natural wide toe boxes. Cycling shoes have traditionally been made with an Italian last that's highly tapered in the forefoot and toe box, which really crunches and restricts a lot of riders.</p>
<p class="font-claude-response-body break-words whitespace-normal">Of course, custom shoes are 100% custom &mdash; so it's not just about wide toe boxes or wide forefronts. It's about perfectly mating the toe box and forefoot width to the individual rider such that there isn't excessive room. There's just the right amount of room that lets your metatarsals spread under load, your toes spread under load and still grip, while also optimizing power transfer and force transfer with surrounding structures.</p>
<p class="font-claude-response-body break-words whitespace-normal">Here's an example of a conventional shoe with a very narrow, tapered design. If anywhere your foot protrudes beyond this outline, you're going to have heightened stress on your feet and your nervous system.</p>
<p class="font-claude-response-body break-words whitespace-normal">And then here are examples of about the same length foot built in a custom shoe &mdash; where you can see that the toe boxes and forefoot widths end up in all sorts of different shapes. That's really just dictated by the rider's foot, for perfect fit and perfect power transfer.</p>
<p class="font-claude-response-body break-words whitespace-normal"><iframe src="//www.youtube.com/embed/ksoa7jOopwc?si=CT2JL8KUbQqMtDgA" width="800" height="500" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

The Case for Custom Cycling Shoes (and Why Toe Box Width Is Just the Start)

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<h4>Team Lore is thrilled to announce our partnership with Chad Haga.</h4>
<p>Hailing from Texas and now living between Girona and Colorado, Chad has a long history as a professional, having raced World Championships and 12 Grand Tours on the road: Tour de France, Giro d&rsquo;Italia, and Vuelta Espana, including winning stage 21of the 2019 Giro d&rsquo;Italia.</p>
<p>Now focused on professional long distance gravel racing, Chad has a unique perspective on the shoe as a piece of performance equipment. Throughout his career he has struggled, until now, to solve the footwear piece of the equation.</p>
<p>In his own words:</p>
<blockquote>"I've been racing for well over 10 years now. I have worn all kinds of shoes with custom insoles, and I have taken a box cutter to all of it to make my fairly average feet comfortable. And thanks to improvement in 3D scanning and 3D printing technology, Lore was able to build shoes for my feet from the ground up. They are as snug as the tightest shoe you could imagine, but there's zero pressure points because it's made for my feet. And that means that power transfer is 100%.Not all shoes fit all feet, but these shoes fit my feet.&rdquo;</blockquote>
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<p>​</p>
<p>Welcome aboard Chad.</p>
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Next to the Lore Team: Chad Haga

<h4>Launching the Lore Team: Cory Lewis</h4>
<div>Custom shoes are rolling out of the factory and onto the pro racing circuit.</div>
<div><br />Team Lore is thrilled to announce our partnership with Legion racer <span><a href="https://ctrk.klclick.com/l/01KPP0N2JTHMK7D39E6YCVZSAN_2">Cory Lewis</a></span>. Hailing from Los Angeles, Cory has stamped his name on the US Criterium Series by co-founding and representing the iconic and impactful <span><a href="https://ctrk.klclick.com/l/01KPP0N2JTHMK7D39E6YCVZSAN_3">L39ION team</a></span>.&nbsp;<br /><br /></div>
<div>In his own words, "The comfort and power transfer have already been a huge advantage in both training and racing. Proud to represent a brand that's pushing performance forward."</div>
<div><br />In the background we are working with a great list of talented riders from all disciplines: World Tour, Lifetime gravel series, MTB, track and beyond.&nbsp;</div>
<div><br />The lore of Lore is just beginning.&nbsp;</div>
<div><br />We are thrilled to have Cory aboard to both showcase the benefits of custom fit and biomechanics, and also help us evolve shoes into the future&ndash; toward a collective goal of the perfect pedal stroke.&nbsp;<br /><br /></div>
<div>-Team Lore</div>

Launching the Lore Team: Cory Lewis

<p><span>The LoreOne is the most powerful road shoe ever created, and the world's first 3D printed carbon hard-shelled shoe. It&rsquo;s a critical component in the performance equation that combines precise custom fitting with a radical new biomechanical design approach.</span></p>

The Logbook

LoreThree: Winner of the FIT Design Awards in Cycling

Sportswear Design of the Year: FIT Awards

Latest

The Case for Custom Cycling Shoes (and Why Toe Box Width Is Just the Start)

Next to the Lore Team: Chad Haga

Launching the Lore Team: Cory Lewis