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<h3>Sportswear Design of the Year: FIT Awards</h3>
<p>The LoreThree was chosen as this year's Sportswear Design of the Year in Cycling by the <span><a target="_blank" rel="noopener noreferrer nofollow" href="https://fitdesignawards.com/winners/fit/2026/540/0/">FIT</a></span><a target="_blank" rel="noopener noreferrer nofollow" href="https://fitdesignawards.com/winners/fit/2026/540/0/"><span><br /></span></a><span><a target="_blank" rel="noopener noreferrer nofollow" href="https://fitdesignawards.com/winners/fit/2026/540/0/">Awards</a></span>- recognizing cutting edge innovation, performance, comfort, and more.<br /><br />The LoreThree is a truly revolutionary design; using the bespoke Morphic process, each pair is robotically fabricated from a sub-millimeter 3D scan to create a seamless exoskeleton tuned to each rider's unique anatomy.<br /><br />The dual shell structure optimizes lateral and rotational force transfer, delivering measurable gains in peak wattage and efficiency. Unlike any other shoe on earth, the shell is wrapped in continuous carbon fiber for unparalleled stiffness. All backed by a 100% satisfaction guarantee.</p>
<p></p>

The LoreThree was chosen as this year's Sportswear Design of the Year in Cycling by the FIT Awards- recognizing cutting edge innovation, performance, comfort, and more.

LoreThree: Winner of the FIT Design Awards in Cycling

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<h4>Team Lore is thrilled to announce our partnership with Chad Haga.</h4>
<p>Hailing from Texas and now living between Girona and Colorado, Chad has a long history as a professional, having raced World Championships and 12 Grand Tours on the road: Tour de France, Giro d&rsquo;Italia, and Vuelta Espana, including winning stage 21of the 2019 Giro d&rsquo;Italia.</p>
<p>Now focused on professional long distance gravel racing, Chad has a unique perspective on the shoe as a piece of performance equipment. Throughout his career he has struggled, until now, to solve the footwear piece of the equation.</p>
<p>In his own words:</p>
<blockquote>"I've been racing for well over 10 years now. I have worn all kinds of shoes with custom insoles, and I have taken a box cutter to all of it to make my fairly average feet comfortable. And thanks to improvement in 3D scanning and 3D printing technology, Lore was able to build shoes for my feet from the ground up. They are as snug as the tightest shoe you could imagine, but there's zero pressure points because it's made for my feet. And that means that power transfer is 100%.Not all shoes fit all feet, but these shoes fit my feet.&rdquo;</blockquote>
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<p>​</p>
<p>Welcome aboard Chad.</p>
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Next to the Lore Team: Chad Haga

<h4>Launching the Lore Team: Cory Lewis</h4>
<div>Custom shoes are rolling out of the factory and onto the pro racing circuit.</div>
<div><br />Team Lore is thrilled to announce our partnership with Legion racer <span><a href="https://ctrk.klclick.com/l/01KPP0N2JTHMK7D39E6YCVZSAN_2">Cory Lewis</a></span>. Hailing from Los Angeles, Cory has stamped his name on the US Criterium Series by co-founding and representing the iconic and impactful <span><a href="https://ctrk.klclick.com/l/01KPP0N2JTHMK7D39E6YCVZSAN_3">L39ION team</a></span>.&nbsp;<br /><br /></div>
<div>In his own words, "The comfort and power transfer have already been a huge advantage in both training and racing. Proud to represent a brand that's pushing performance forward."</div>
<div><br />In the background we are working with a great list of talented riders from all disciplines: World Tour, Lifetime gravel series, MTB, track and beyond.&nbsp;</div>
<div><br />The lore of Lore is just beginning.&nbsp;</div>
<div><br />We are thrilled to have Cory aboard to both showcase the benefits of custom fit and biomechanics, and also help us evolve shoes into the future&ndash; toward a collective goal of the perfect pedal stroke.&nbsp;<br /><br /></div>
<div>-Team Lore</div>

Launching the Lore Team: Cory Lewis

<p class="p1">Australian customer Deepal recently shared a video and expressing a common sentiment:-until you feel the difference of a Lore shoe, you don&rsquo;t know what you&rsquo;re missing.</p>
<p class="p1">Cycling shoes have long been stagnant in evolution compared to the rest of modern equipment. Technologically and design wise, the custom LoreThree shatters any other traditional cycling shoe on the market. Experience for yourself- scan today at Lore.cc<br /><br />Watch Deepal's video on <a href="https://www.youtube.com/shorts/HhisiXSCeH4">YouTube</a> or read his report below:</p>
<p class="p1"><span class="s1">"Hey guys, I just wanted to give you a quick update on my LoreThree, The Watts cycling shoes. <br />Just </span><span class="s1">finished a power test- 33 watts higher on my five minute power, and 17 watts higher on my 10 </span><span class="s1">minute power. <br /><br />Now anyone that's in cycling or has been training for a very long time, you know </span><span class="s1">you don't just get those power gains from a regular six-week block of training. <br /><br /></span><span class="s1">I have been </span><span class="s1">fortunate enough to try pretty much every high-end cycling shoe there is to try and yeah, those </span><span class="s1">those power gains are compared to some of the top cycling shoes that are on the market at the </span><span class="s1">moment.</span></p>
<p class="p1"><span class="s1">I truly believe that if you are keen on getting a pair don't hesitate. I've been fortunate </span><span class="s1">enough to ride some of the most beautiful high-end cycling equipment there is to use, and <b>these </b></span><b><span class="s1">shoes are by far and away the most comfortable and the biggest performance benefit I've </span></b><span class="s1"><b>ever had from anything I've ever bought.</b>"</span></p>
<p>We are also happy to share we have our first reviews on Google, all five stars. Check them out <a href="https://www.youtube.com/shorts/HhisiXSCeH4">here</a>, then grab a pair of LoreThrees for yourself.&nbsp;</p>

"These shoes are by far and away  the biggest performance benefit I've ever had"

<p><span style="font-weight: 300;"></span><span style="font-weight: 300;">In this Dealer Spotlight series, we&rsquo;re excited to introduce the people and shops helping cyclists unlock better performance through precision fit. <br /><br />Next up is Jim Cunningham of <a href="https://greenvillecyclingcenter.com/">Greenville Cycling &amp; Multi-Sport</a> in Greenville, South Carolina. With over 20 years in business, Jim has built a unique performance-driven shop centered around coaching, bike fitting, and individualized athlete support.</span></p>
<p><span style="font-weight: 300;">The shop offers coaching with a team of seven coaches, Ret&uuml;l bike fitting technology, and has completed more than 6,200 fittings, along with full custom Ret&uuml;l F&uuml;tbeds.</span></p>
<p><span style="font-weight: 300;">For a business so focused on precision, adding Lore was a natural evolution.</span></p>
<p><span style="font-weight: 300;">&ldquo;Lore shoes have helped our customers with more comfort- much more in some cases, and more power.&rdquo;</span></p>
<p><span style="font-weight: 300;">With deep expertise in fit, Jim sees firsthand how custom footwear solves long-standing problems that traditional shoes cannot.</span></p>
<p><span style="font-weight: 300;">&ldquo;Greenville Cycling &amp; Multi-Sport is a unique company offering first and foremost coaching&hellip; We thought Lore custom 3D printed cycling shoes would complement our offerings well.&rdquo;</span></p>
<p><span style="font-weight: 300;">One of his favorite success stories comes from a rider who had struggled with shoe fit for decades:</span></p>
<p><b>&ldquo;The Lore shoes are awesome. The attention to detail and passion to make an excellent product is obvious. I&rsquo;ve been struggling with bike shoe fit for decades. My forefoot is wide (left to right) but short up to down. My heel is narrow. I&rsquo;ve used Sidi, Lake and Bont shoes in their wide versions, with a heel pad stuck at the rear of the shoe heel. However, the vertical volume of the forefoot was too much. I often found myself curling my toes&hellip; The custom fit of the Lore shoes solved that. Just put the shoes on and secure the straps with no need to over tighten. The power transfer is noticeable.&rdquo;</b></p>
<p><span style="font-weight: 300;">As Greenville Cycling &amp; Multi-Sport continues to grow its performance offerings, Jim is focused on expanding access to custom footwear for more riders. <a href="https://greenvillecyclingcenter.com/contact/">Schedule a scanning appointment</a> with Greenville Cycling &amp; Multi-Sport to experience the difference a truly custom fit can make.</span></p>
<p><span style="font-weight: 300;">Greenville Cycling &amp; Multi-Sport</span><span style="font-weight: 300;"><br /></span><span style="font-weight: 300;">Greenville, South Carolina, USA</span><span style="font-weight: 300;"><br /></span><span style="font-weight: 300;">Authorized Lore Dealer &amp; Scan Location</span></p>
<p></p>

Lore Featured Shops, Authorized Lore Dealers and Scanning Locations for Custom Shoes in the USA

Lore Featured Shop: Greenville Cycling Center

<p>Fitters around the world have helped shape and share the LoreThree platform with their athletes and customers. Our latest review comes from Jon Underhill at <a href="https://www.corebikefit.co.uk/">Core Bike Fit</a> in the UK. Watch his review on <a href="https://www.youtube.com/shorts/UKO2xwpjh8Q">YouTube</a> or read the transcript below.</p>
<p><iframe src="//www.youtube.com/embed/UKO2xwpjh8Q" width="800" height="597" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>"Hi there, my name is John. I'm a professional bike fitter in Topsham, in Exeter, in Devon, in the UK, and I am finally coming online to talk about bike fitting stuff for the first time today&mdash;to talk about something absolutely amazing that I have been able to be part of working with and played a small part in helping develop in some way, just through some testing.</p>
<p>I really want to challenge you guys to think of this thing not as an item of clothing, but as a bike component&mdash; to think that you can't ride your bike without it, and that this specific component is going to make you feel more connected with your bike. It's going to make you feel like you are able to output more power through your bike, it's going to provide comfort to you, and what I want to introduce to you today is the most wonderful, completely custom-designed shoe by Lore: the LoreThree.</p>
<p>Now, this shoe here is my shoe&mdash;it's my left foot shoe. The right is just behind the camera. But what's special about this, if you don't know, is that it starts off with a scan of your foot. So you come into the bike fit studio, or you can use an app&mdash;but I prefer people coming into the studio so we can make sure we get the posture right. You do a full 3D scan of your foot, and then you're sent off to Lore, who then create the shell of the shoe and the base plate of the shoe in 3D renders, and then 3D print carbon fiber and a TPU upper to match the shape of your foot.</p>
<p>And what that does is it just provides this most wonderful, comfortable shoe that matches your foot one-to-one, taking into consideration all the little individual items of your foot between left and right&mdash;lengths, shapes, all the different bone structures&mdash;and they create this wonderful shoe.</p>
<p>And what this does is, when you put it on, it not only feels comfortable but provides you with this absolutely insane level of transfer of the power that you generate as a cyclist to your bike. So riding this is unlike anything I have ever ridden before in my cycling career. It is just phenomenal.</p>
<p>It is easily probably the biggest upgrade you could make to your bike to make you go faster, to feel more connected with your bike, and to have a better cycling experience. It's sort of an unbelievable bit of technology and custom, and I want to tell you all about it."</p>
<p></p>
<p>You can visit <a href="https://www.corebikefit.co.uk/">Jon's shop in Exeter</a> or find a dealer near you to get scanned.&nbsp;</p>

Bike Fitter Jon Underhill Reviews the LoreThree

<p><span><span class="cursor-pointer group" title="Play starting at 0:00"><span data-start="0" data-end="7500" class="group-hover:bg-base-200 rounded p-0.5 -m-0.5"><img src="https://lore.cc/product_images/uploaded_images/lorethree-custom-cycling-shoe-heel-cup-rigid-heel-hold.png" alt="" /></span></span></span><span><span class="cursor-pointer group" title="Play starting at 0:00"><span data-start="0" data-end="7500" class="group-hover:bg-base-200 rounded p-0.5 -m-0.5">A common problem in off-road shoes is the interface between the rider's chosen pedal system and the</span></span></span><span> <span class="cursor-pointer group" title="Play starting at 0:08"><span data-start="7500" data-end="14380" class="group-hover:bg-base-200 rounded p-0.5 -m-0.5">predetermined lug system of the shoe. So you may find a shoe that you really like, but it won't</span></span></span><span> <span class="cursor-pointer group" title="Play starting at 0:14"><span data-start="14380" data-end="22100" class="group-hover:bg-base-200 rounded p-0.5 -m-0.5">necessarily interface well with whatever pedals you choose. You get this wobbly ice cube effect</span></span></span><span> <span class="cursor-pointer group" title="Play starting at 0:22"><span data-start="22100" data-end="30500" class="group-hover:bg-base-200 rounded p-0.5 -m-0.5">that robs balance and robs power.</span></span></span></p>
<p><span><span class="cursor-pointer group" title="Play starting at 0:22"><span data-start="22100" data-end="30500" class="group-hover:bg-base-200 rounded p-0.5 -m-0.5">Lore off-road shoe solves this really critical problem.</span></span></span><span> <span class="cursor-pointer group" title="Play starting at 0:31"><span data-start="31159" data-end="36540" class="group-hover:bg-base-200 rounded p-0.5 -m-0.5">When you order a pair of shoes, you specify what pedal system you want to use with the shoe.</span></span></span><span> <span class="cursor-pointer group" title="Play starting at 0:37"><span data-start="36960" data-end="41960" class="group-hover:bg-base-200 rounded p-0.5 -m-0.5">We then build up the lug system such that the contact between the pedal and the lugs</span></span></span><span> <span class="cursor-pointer group" title="Play starting at 0:42"><span data-start="41960" data-end="49620" class="group-hover:bg-base-200 rounded p-0.5 -m-0.5">is perfect.</span></span></span></p>
<p><span><span class="cursor-pointer group" title="Play starting at 0:42"><span data-start="41960" data-end="49620" class="group-hover:bg-base-200 rounded p-0.5 -m-0.5">Perfectly supported, easy to get in and out of, and doesn't rob you of your well-earned</span></span></span><span> <span class="cursor-pointer group" title="Play starting at 0:50"><span data-start="49620" data-end="50140" class="group-hover:bg-base-200 rounded p-0.5 -m-0.5">watts.</span></span></span></p>
<p><span><span class="cursor-pointer group" title="Play starting at 0:50"><span data-start="49620" data-end="50140" class="group-hover:bg-base-200 rounded p-0.5 -m-0.5"><iframe src="//www.youtube.com/embed/PSrrpMN1tO8?si=TRNg0pa9LMkurq8W" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></span></span></span></p>

Heel Stability

<p>Last week, Colby Pearce conducted a controlled, back-to-back field test in Boulder: three maximal hill efforts in Lore Watts, three in custom-modified Bonts, alternating each rep.&nbsp;</p>
<p>Across successive efforts, <strong>Lore output trended upward</strong>.<br />Across successive efforts, <strong>Bont output trended downward</strong>.</p>
<p>Under fatigue, the difference widened.</p>
<p>This suggests not simply higher peak performance, but <strong>greater repeatability and resilience-</strong>&nbsp;the ability to reproduce high force outputs without degradation. In competitive settings, that quality often matters more than a single maximal number.</p>
<p>Subjectively, Colby reported a more complete connection through the pedal stroke in Lore. Power captured across a broader range of motion, particularly under load. The data reflected that impression.</p>
<p>The early signal is clear:</p>
<p><b>Performance is not only about peak output.</b><br /><b>It is about how well power endures.</b></p>
<p>You can watch Colby's test in entirety on YouTube or read the summarized transcript below:&nbsp;</p>
<h2 data-start="311" data-end="363"><iframe src="//www.youtube.com/embed/zTROFGSlkgQ?si=XMeaL6iR1uDdNHjJ" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></h2>
<h2 data-start="311" data-end="363"></h2>
<h2 data-start="311" data-end="363"></h2>
<h2 data-start="311" data-end="363">Shoe test: Lore vs. Bont (hill reps + power data)</h2>
<p data-start="365" data-end="478">It&rsquo;s a lovely day in Boulder and I&rsquo;m going to do some shoe testing today. I&rsquo;m going to do Lore versus Bont shoes.</p>
<p data-start="480" data-end="869">Here&rsquo;s the plan: I&rsquo;m going to get warmed up in my Lores (the Watts), then do a one-minute effort ripping up a hill. Then I&rsquo;m going to come home and put on my custom-modified Bonts (with grip tape on the toes), and switch back and forth a few times. Total of three efforts in each shoe&mdash;six efforts total. I&rsquo;ll switch every effort and just look at the data and see if it teases anything out.</p>
<p data-start="871" data-end="1026">I&rsquo;ve got Wahoo power pedals on, my Roam 3 on the bars. Everything&rsquo;s paired and ready to rock. We&rsquo;ll see what happens. Stay tuned for some tasting of blood.</p>
<hr data-start="1028" data-end="1031" />
<h2 data-start="1033" data-end="1095">Quick notes mid-test: back-to-back differences show up fast</h2>
<p data-start="1097" data-end="1487">After a couple efforts, I&rsquo;m going to do another lap with the Lore. I might need to extend my recovery window a bit because I made a crucial error in my calculations: I forgot that at 3:30 is pickup on Thursdays, which means our entire street becomes annihilated with moms and dads and kids and doors and dogs and scooters and all the things. So I&rsquo;m going to do a little jumbo recovery loop.</p>
<p data-start="1489" data-end="1827">So far I feel like things are going pretty well. I was a little concerned because it&rsquo;s not like I do this type of training that much these days. I&rsquo;m not a track guy anymore. This stuff was pretty common when I was trying to win world championships on the track, but I&rsquo;m 53 now, live at altitude, and I&rsquo;m not doing a lot of this right now.</p>
<p data-start="1829" data-end="2128">One practical note: if you get the Lore Watts (the high-top version) and you try to get them on without a shoehorn, you can do it, but it&rsquo;s like putting on a really aggressive alpine ski boot. It takes about 45 seconds of wriggling. The shoehorn lets you slide the heel right in. Total game changer.</p>
<p data-start="2130" data-end="2201">Then I put the Bonts on back to back and the differences are immediate.</p>
<hr data-start="2203" data-end="2206" />
<h2 data-start="2208" data-end="2264">My shoe-fit philosophy (and why back-to-back matters)</h2>
<p data-start="2266" data-end="2471">I tell people all the time in my fit studio: when they ask me what shoe they should buy, the answer is <strong data-start="2369" data-end="2403">the one that fits you the best</strong>. I don&rsquo;t know which brand that is because your foot is not my foot.</p>
<p data-start="2473" data-end="2724">The best way to figure it out is to try on as many shoes as possible, ideally back to back in the same session. Put in whatever insole you actually use (assuming it fits properly), and try them all on back to back. The differences become really clear.</p>
<p data-start="2726" data-end="3251">It&rsquo;s like shopping for gray paint. At first they all look similar, but if you stare at them for 60 to 90 seconds, the nuance comes out&mdash;the undertones come out. That&rsquo;s what you&rsquo;re trying to do with a cycling shoe: figure out how well the heel cup fits, where the boas are hitting you, whether the tongue is a wrap design or a centralized tongue. Those have different impacts on fit. For me, a wrap tongue is definitely better. For some people, a centralized tongue is better. Depends on who you are and what your foot is like.</p>
<hr data-start="3253" data-end="3256" />
<h2 data-start="3258" data-end="3307">The test conditions and how I rode the efforts</h2>
<p data-start="3309" data-end="3452">I&rsquo;m not really looking at power during these efforts. I&rsquo;m not looking at metrics or trying to game metrics at all. I&rsquo;m just going up this hill.</p>
<p data-start="3454" data-end="3873">It&rsquo;s a very smooth street. No wind at all&mdash;zero&mdash;and barely a cloud in the sky. Pretty stunning, and a little frightening for February. I&rsquo;m lighting it up from the crosswalk to the top of the hill every lap. I start them at the same crosswalk. My approach speed has been quite similar. I stand up, then sit, then stand at the end when cadence starts to bog because the grade ramps up. It&rsquo;s a nice little ramp to infinity.</p>
<p data-start="3875" data-end="4087">I&rsquo;m not trying to pace these except to be consistent. Honestly, I&rsquo;m kind of just pacing these like an idiot: hit the button, rip it, front-load the effort, and go as fast as I can without much thought for pacing.</p>
<hr data-start="4089" data-end="4092" />
<h2 data-start="4094" data-end="4156">What the numbers showed (and the pattern that surprised me)</h2>
<p data-start="4158" data-end="4336">When I sat down and looked at the files, the overall power differences were small at first&mdash;close enough that you could call one a tie. But what got interesting was the <strong data-start="4326" data-end="4335">trend</strong>.</p>
<p data-start="4338" data-end="4478">Looking at the three Bont efforts, the numbers went down each time&mdash;something like 481, then 474, then 464. Losing roughly 10 watts each rep.</p>
<p data-start="4480" data-end="4611">Looking at the three Lore efforts (not counting the warm-up), the numbers went up each time&mdash;something like 484, then 492, then 496.</p>
<p data-start="4613" data-end="4828">So that&rsquo;s fascinating: I got better every time I used the Lores. I got worse every time I used the Bonts, in every consecutive effort. I&rsquo;m looking at this data for the first time and thinking out loud as I say this.</p>
<p data-start="4830" data-end="5174">And I think this is indicative of how people should think about performance gains. People usually think: I put on a new thing&mdash;shoes, saddle, fit change&mdash;and my power over a duration goes up. That&rsquo;s possible. But a more subtle and real improvement can be <strong data-start="5083" data-end="5097">durability</strong>: better repeatability of high intensity over the stretch of a race or event.</p>
<p data-start="5176" data-end="5384">In this case, the data suggests a step beyond that. Not only were the efforts more repeatable with the Lores, they actually got better. My best effort of the day was late in the session, which is interesting.</p>
<p data-start="5386" data-end="5600">Now, it&rsquo;s a tiny data set. N of one. Bro science, basement science. So take it for what it is. But it&rsquo;s interesting that as I fatigued, the Bont looked less productive, while the Lore output held and even improved.</p>
<hr data-start="5602" data-end="5605" />
<h2 data-start="5607" data-end="5668">A fair concern: &ldquo;last rep effect&rdquo; and how I&rsquo;d test it next</h2>
<p data-start="5670" data-end="5925">One thing occurring to me is the &ldquo;last rep effect.&rdquo; You get to the last rep and you&rsquo;re like, &ldquo;All right, I&rsquo;m done with the workout. I can dig deeper because I know there&rsquo;s nothing after this.&rdquo; That&rsquo;s how the human psyche works, even if we try to avoid it.</p>
<p data-start="5927" data-end="6134">So the next logical step would be to swap the order. Next time, start with the Bonts and finish with the Lores&mdash;or finish with the Bonts&mdash;so if there&rsquo;s a last-rep push, it doesn&rsquo;t automatically favor one shoe.</p>
<p data-start="6136" data-end="6265">Also, I&rsquo;ll have some natural compensation next time because I&rsquo;ll have more confidence doing six reps like this without exploding.</p>
<hr data-start="6267" data-end="6270" />
<h2 data-start="6272" data-end="6330">What I think is happening (subjective feel + mechanics)</h2>
<p data-start="6332" data-end="6579">Subjectively, the Lore feels like it helps capture power in more parts of the pedal stroke. It feels like I can connect with the pedal with less effort. It captures power across a broader range of degrees, both in the saddle and out of the saddle.</p>
<p data-start="6581" data-end="6908">And to be clear: some people think a cuffed shoe is going to prevent dorsiflexion&mdash;kicking your toes up. That&rsquo;s not what&rsquo;s happening. The cuff captures energy here and here so you have freedom to dorsiflex, but you drive over the front of the pedal stroke without interfering with the tendons moving the way they&rsquo;re supposed to.</p>
<p data-start="6910" data-end="7111">We want to capture the force produced at the foot without restricting movement. That&rsquo;s tricky. It requires knowing where to capture and where to allow movement&mdash;and that&rsquo;s where I think the shoe shines.</p>
<p></p>
<p>To see the full video:&nbsp;</p>
<p><iframe src="//www.youtube.com/embed/zTROFGSlkgQ?si=XMeaL6iR1uDdNHjJ" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

Colby Pearce Lore Custom Shoes vs. Bont power testing

Colby Pearce: Lore vs. Bont Power Test

<p>Whether you're after more watts or simply ready resolve fit issues for good, the LoreThree is a serious investment in your cycling journey.&nbsp;</p>
<p>We are always here to assist. Using the link below, <span><a href="https://ctrk.klclick.com/l/01KBNECT9JATNYRGJ7FTT17NA2_2">schedule a free 30 minute consultation</a></span> to discuss any questions you may have or to learn more about the LoreThree.&nbsp;</p>
<p>We look forward to chatting.</p>
<p>-The Lore Crew</p>
<p></p>

Questions? We've got you. 

<h2><span style="font-weight: 300;">Authorized Lore Retailer Spotlight: MOOVE Performance Therapy</span></h2>
<p><img src="https://lore.cc/product_images/uploaded_images/rafael-horizontal-cropped-jpg.jpg" alt="" /><img src="https://cdn11.bigcommerce.com/s-pqcep6tgku/images/stencil/original/image-manager/rafael-horizontal-cropped-jpg.jpg?t=1768851880" alt="" /><img src="https://lore.cc/product_images/uploaded_images/raphael.jpg" alt="" /><img src="https://lore.cc/product_images/uploaded_images/rafael-horizontal-cropped.jpg" alt="" /><img src="https://lore.cc/product_images/uploaded_images/rafael-horizontal-cropped.jpg" alt="" /></p>
<p><span style="font-weight: 300;">Cyclists understand the imperative nature of the bike fitter relationship- Lore riders are no exception. While we recently unveiled the ability to scan at home using an iPhone, getting your feet scanned by an Authorized Lore Dealer ensures high quality input. Fitters can also help fine-tune your shoe integration after you receive them.&nbsp;</span><span style="font-weight: 300;"></span></p>
<p><span style="font-weight: 300;">In this Dealer Spotlight series, we&rsquo;re excited to introduce some of the folks around the world helping get top riders into their custom shoes. Up first is Rafael Vicentini, the Founder of MOOVE Performance Therapy in Mount Dora, Florida. Rafael is a licensed Physical Therapist with over 20 years of clinical experience and more than 15 years specializing in bike fitting and cycling biomechanics.&nbsp;</span></p>
<p><i><span style="font-weight: 300;">&ldquo;My goal has always been to bridge the gap between healthcare and performance; helping cyclists not only ride faster, but ride better and with longevity.&rdquo;</span></i></p>
<p><span style="font-weight: 300;">When it comes to foot biomechanics, Rafael sees the same issue again and again: riders trying to force their feet into shoes that were never designed for them.</span></p>
<p><i><span style="font-weight: 300;">&ldquo;Lore shoes have been a game-changer, especially for cyclists with non-standard foot shapes. The 3D foot scanning process lets us move beyond assumptions and actually show riders why traditional shoes don&rsquo;t work for them. For some riders, it&rsquo;s the first time they can ride without hot spots, pressure points, or numbness. That directly improves comfort, confidence, and performance.&rdquo;</span></i></p>
<p><span style="font-weight: 300;">One of his favorite success stories involved a cyclist whose feet fell far outside industry standards.</span></p>
<p><i><span style="font-weight: 300;">&ldquo;He had tried virtually every shoe on the market &mdash; including custom and heat-moldable options &mdash; with no success. After scanning his feet and fitting him with Lore shoes, his chronic discomfort disappeared. More importantly, he got his enjoyment back.</span></i></p>
<p><i><span style="font-weight: 300;">Lore fits perfectly into my philosophy of personalization and data-driven decision making. The model allows me to offer a truly premium, individualized solution without compromise. At the end of the day, performance starts at the feet. When the foundation is right, everything else works better.&rdquo;</span></i></p>
<p><a href="https://www.instagram.com/mooveptofficial/?hl=en"><span style="font-weight: 300;">Schedule a scanning appointment</span></a><span style="font-weight: 300;"> by messaging Rafael at MOOVE Performance Therapy in Mount Dora, Florida.&nbsp;</span></p>
<p><span style="font-weight: 300;">MOOVE Performance Therapy<br /></span><span style="font-weight: 300;">Mount Dora, Florida, USA<br /></span><span style="font-weight: 300;">Authorized Lore Dealer &amp; Scan Location</span></p>

Lore Featured Shops

<h1 class="style-scope ytd-watch-metadata"><yt-formatted-string force-default-style="" class="style-scope ytd-watch-metadata" title="This Bike Fitter's Favourite Cycling Shoe (just got better)">This Bike Fitter's Favourite Cycling Shoe (just got better)</yt-formatted-string></h1>
<p>Acclaimed bike fitter Neill Stanbury was one of the first riders to test and review the LoreThree. If you're not much of a YouTuber, the following is a summarized transcript of his review alongside his <a href="https://www.youtube.com/watch?v=N1r9PhAabdU&amp;t=262s">Road Cycling Academy</a> partner, Cam Nicholls.<img src="https://lore.cc/product_images/uploaded_images/neil-1.jpg" alt="" /><img src="https://lore.cc/product_images/uploaded_images/screenshot-2025-12-10-at-11.46.25-am.jpg" alt="" /><img src="https://lore.cc/product_images/uploaded_images/screenshot-2025-12-10-at-11.44.50-am.jpg" alt="" /></p>
<h2>Color, Introduction, &amp; First Impressions</h2>
<p>&ldquo;Alright, Neil, you've got those shoes in front of you again. This is the third time. What's going on? Have they got a white version yet?&rdquo;</p>
<p>&ldquo;They do have a white version, yes. Let's get that cat out of the bag before we go anywhere. These are prototypes which have been sent to me for testing. So they printed them in black for me, but they do have white.&rdquo;</p>
<p>&ldquo;You like black, don't you?&rdquo;</p>
<p>&ldquo;Oh, not really. I'd much prefer white.&rdquo;</p>
<p>&ldquo;Oh, would you now?&rdquo;</p>
<p>&ldquo;Yeah, white is definitely faster.&rdquo;</p>
<p></p>
<h2>The LoreThree</h2>
<p>&ldquo;But look, the black ones do really well. This is the LoreThree. So this is the latest version of the Lore shoe range from Drake Labs in the United States. These guys are sort of a multinational conglomeration, I guess, of experts who have been producing these.</p>
<p>This is a completely 3D-printed custom-made shoe. So we take a three-dimensional scan of your feet using a depth-sensing camera, and then we send it off to the guys, and they print the shoe.&rdquo;</p>
<p></p>
<h2>Scanning &amp; Custom Fit</h2>
<p>&ldquo;I believe they're actually working on a scanner that you can use with your camera phone. But ideally, what we would use is a proper depth-sensing camera, which I'm going to scan your feet later&hellip; ideally, we would use that to get you the most accurate scan possible so that they fit perfectly.</p>
<p>And why do they need to be custom-made? Because they are easily the stiffest shoe in the world ever made.&rdquo;</p>
<h2>Construction &amp; Materials</h2>
<p>&ldquo;They are ridiculous. They are so stiff. These are made with carbon fiber struts, and the top is made out of TPU&hellip; They've gone with a more flexible TPU around the toe box, so plenty of movement around the toes.&rdquo;</p>
<p>And you'll notice, compared to the LoreTwo, a strap system. So they've got&hellip; this is the Watts &mdash; they call this one the high-cut version &mdash; which has got a really interesting high design here with these two medial and dorsal pads across the front of the ankle joint.&rdquo;</p>
<p>The top strap cinches these down onto the front of your ankle joint, and that's where most of the power transfer comes from that's so different with this shoe compared to a regular shoe.&rdquo;</p>
<p></p>
<h2>Heel Cup &amp; Power Transfer</h2>
<p>&ldquo;So your foot is kind of cinched back into this extraordinarily rigid heel cup, which is perfectly molded to your foot, and it basically stabilizes your foot through the back half of the ankle joint.&rdquo;</p>
<p>When you get out of the seat and yank on the pedal, there is absolutely no forward give of your foot inside the shoe, where there would be typically with a typical flexible-tongue shoe. And this is where a lot of the power transfer improvements come from with these.&rdquo;<br /><br /></p>
<h2>Strap System vs Boa</h2>
<p>&ldquo;My early thoughts when they went to the strap system, I really wasn't sure about this. The old version, the LoreTwo, had a pair of Boas. This is actually better.</p>
<p>It is a little bit harder initially when you put them on to fine-tune the exact pressure from the straps&hellip; but once you get them nailed down, and you usually do that in the first minute of your ride or so, it is a better system. It is much lighter and it's much more aerodynamic.&rdquo;</p>
<p></p>
<h2>Price</h2>
<p>&ldquo;Before you keep going, I have to ask you about the price&hellip; how much are they worth?&rdquo;</p>
<p>&ldquo;Yeah, they're not cheap. I think the guys are finalizing the pricing as we speak, but I think they're around&hellip; the top-shelf one, the carbon one, about $1,600. And the ones below that are a little bit cheaper again.&rdquo;</p>
<p></p>
<h2>Watts vs. Legend Pro</h2>
<p>&ldquo;So if you go with a low-cut, the Legend Pro, this is actually my favorite one. Generally speaking, it's a little bit more comfortable for me than this one. If you've got demand for absolute maximum power transfer under all circumstances, the Watts &mdash; this one &mdash; the high-cut version &mdash; this is the best.&rdquo;</p>
<p></p>
<h2>Power Gains</h2>
<p>&ldquo;We've done a lot of testing on these. I've tested mine extensively versus other pairs of shoes that I've got, including some Bont Vapors and some Lakes and that sort of stuff. Generally speaking, what I'm seeing is a 50 to 70-watt power increase in my maximal sprint.</p>
<p>I struggle to crack 1,000 watts, but there's no way I can crack 1,000 watts in my Bonts or my Lakes. But with this shoe, in particular the high-cut version, I can do it fairly repeatedly. For me, it's about a 6% or 7% peak power increase, and over a 30-second effort&hellip; I'm seeing increases in my 30-second power of about 40 or 50 watts, typically, which is quite a lot.&rdquo;</p>
<h2>Value Compared to Other Upgrades</h2>
<p>&ldquo;Yes, people spend $2,000 on a set of carbon wheels for performance gain, sometimes more. So that's how people should be looking at these&hellip; I think this is a better investment than a similarly priced pair of carbon wheels. I think you'll get more out of these than you will out of the carbon wheel for the same price. They are that good.&rdquo;</p>
<p></p>
<h2>Fit Algorithm</h2>
<p>&ldquo;An amazing piece of technology. And just a refinement of the LoreTwo. These guys have been working on the fit algorithm a lot over the last couple of years or so, and they have just nailed them.&rdquo;</p>
<p></p>
<h2>Stack Height &amp; Aerodynamics</h2>
<p>&ldquo;The stack height of the shoe is so low that I can actually run my seat six millimeters lower than I typically do. When my seat goes down six mil, there's a little bit of an aerodynamic advantage associated with that. But yeah, the main thing is the power transfer. It is unbelievable. They are crazy stiff.&rdquo;</p>
<h2></h2>
<h2>Rider Symmetry</h2>
<p>&ldquo;There's two components&hellip; One of them is the fit. If you've got really unusual feet &mdash; a hammer toe or a clawed toe or a bunion &mdash; it doesn't matter. The shoe is printed around your foot. So if you've got a weird foot, that doesn't matter because we just print the shoe around your foot.&rdquo;</p>
<p>&ldquo;And the second one is the complex at the back of the shoe &mdash; those dorsal and medial pads and the ultra stiff heel cup. Probably one in every three clients comes through with a major asymmetrical movement pattern on the bike&hellip; This shoe&hellip; seems to remove all of that because the whole ankle joint is held rigidly through this rear cup system.&rdquo;</p>
<p>&ldquo;When I wear these, I feel significantly more symmetrical on the bike.&rdquo;</p>
<p></p>
<h2>Final Thoughts</h2>
<p>&ldquo;Yeah, fantastic product. It's been five years in the making, and I think this is going to be their final iteration. I believe the guys might be bringing out some cheaper variants of these in the next couple of months to a lower price point, but they are just fantastic. Really highly recommend this product. Not cheap, as you say, but in terms of the upgrades that I see people spending thousands of dollars on their bike with, this has got to be right at the top of the list for me.&rdquo;</p>
<p><img src="https://lore.cc/product_images/uploaded_images/screenshot-2025-12-10-at-11.44.50-am.png" alt="" /></p>
<p>Watch the review in full on <a href="https://www.youtube.com/watch?v=N1r9PhAabdU&amp;t=262s">YouTube</a> and start your build today.&nbsp;</p>
<p></p>

LoreThree Neill Stanbury Reviews the LoreThree Shoe Lore Three Lore Cycle Custom Cycling Shoe

Neill Stanbury on the LoreThree

<p><img src="https://lore.cc/product_images/uploaded_images/blog-lore.jpg" width="1600" alt="" /><img src="https://cdn11.bigcommerce.com/s-pqcep6tgku/images/stencil/original/image-manager/blog-lore.jpg?t=1760002294" alt="" /><br /><i></i></p>
<p><i></i></p>
<p><i>"This is without a doubt the highest performance race shoe in the world.&rdquo;</i><br />- Neill Stanbury&nbsp;</p>
<p><br />The result of five years of intense platform development;&nbsp;these are the world&rsquo;s most advanced cycling shoes.</p>
<p><br />We are proud to share a highly evolved fit algorithm, upgraded custom upper, updated power panels, and a new strapping system that maximizes power production and pedaling efficiency.&nbsp;<br />There are four new models living under the LoreThree umbrella, including the debut of 2-bolt, off-road shoes.&nbsp;</p>
<p><br />Shop now from anywhere in the world&ndash;&ndash; a breakthrough new scanning system now allows for home scanning using iPhone or Android. Or visit an authorized Lore Dealer to get scanned.&nbsp;</p>
<p><br />Start your custom build today.</p>

Introducing The LoreThree

<h3><img src="https://lore.cc/product_images/uploaded_images/screenshot-2025-09-18-at-5.04.35-pm.png" alt="" /></h3>
<p>The World's Most Advanced Cycling shoe is in your hands. Thank you for taking the time to build your custom pair.&nbsp;</p>
<p>When trying on for the first time, you may notice the radical stiffness compared to a traditional shoe. Especially with The Watts, the overall hold (especially with the ankle contact) can take some time to adjust to. With wear, the foam pads will comform to your anatomy to fit seamlessly.&nbsp;</p>
<p>To care for your LoreThrees, please clean using a damp cloth and some mild soap and let completely dry.</p>
<p>Ride them, love them, share them. Please <a href="mailto:info@lore.cc">reach out</a> to us if we can be of any assistance, or if you'd like to share your experience riding the LoreThree.&nbsp;</p>
<p>Thank you for being part of cycling's revolution,</p>
<p>-The Lore Crew.</p>
<p></p>

Welcome To The World of LoreThree

<h3><b>Job Description: Production Associate</b></h3>
<p><span style="font-weight: 400;">We&rsquo;re seeking a dedicated production associate to join our rapidly growing team at Lore Cycling.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">You will play a key role in ensuring the smooth operations of our manufacturing processes, working towards the timely and quality delivery of products. Your responsibilities will include operating light machinery (sewing machines and 3D printers) and performing quality control checks to ensure that production goals are met efficiently and safely. Your attention to detail and ability to troubleshoot issues on the floor will contribute to maintaining optimal production performance.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">The ideal candidate should possess a solid mechanical aptitude, attention to detail, and the ability to operate in alignment with safety standards.&nbsp;</span></p>
<p><span style="font-weight: 400;">Location: Salt Lake City, UT</span></p>
<p><span style="font-weight: 400;">Pay: $18-22/hr depending on experience</span></p>
<p><span style="font-weight: 400;">Benefits: Flexible Schedule, Small Team, Growth Opportunities</span></p>
<h3><b>Objectives of this role</b></h3>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Operating and monitoring production machinery to ensure smooth manufacturing operations.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Performing routine maintenance and troubleshooting minor issues with machines.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Following production schedules and quality standards to meet required targets.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ensuring safety and cleanliness standards are followed throughout the production process.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Conducting regular quality checks on products and making necessary adjustments to maintain quality.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Documenting production data and maintaining accurate records for tracking and reporting purposes.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Collaborating with team members to meet production goals and deadlines.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Participate in continuous improvement initiatives to enhance operational efficiency.</span></li>
</ul>
<h3><b>Required skills and qualifications</b></h3>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">High school diploma or equivalent; technical training is a plus.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Basic knowledge of production machinery operation, maintenance, and troubleshooting.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Strong attention to detail and ability to identify and solve production problems early.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Basic computer skills to input and track production data.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Good communication skills and ability to collaborate with a team.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Strong problem-solving skills and a proactive attitude.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ability to work effectively in a team environment and follow instructions.</span></li>
</ul>
<h3><b>Preferred skills and qualifications</b></h3>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Experience in a production or assembly line role.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Knowledge of sewing machine use.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ability to read and interpret technical documents.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Experience with Excel and/or Google Sheets.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Familiarity with quality control processes and safety regulations in manufacturing.</span></li>
</ul>
<h3>How to apply:</h3>
<p>Email your resume to <a href="mailto:jobs@drakelabs.com">jobs@drakelabs.com</a></p>
<p></p>

Now Hiring: Production Associate

<p><a href="https://read.dmtmag.com/i/1524457-august-2024/27?" target="_blank"><img title="" src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/screenshot-2024-08-23-at-9.32.05-am.png" alt="" /></a></p>
<p>Since we launched the LoreTwo in June, there's been plenty of buzz around the global cycling community about our revolutionary new product.&nbsp;The excitement from the press and the cycling community alike has solidified the LoreTwo as a game-changer in the industry.<br /><br />Start with&nbsp;this piece in Bicycle Retailer by Dean Yobbi: <a style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: inherit;" href="https://read.dmtmag.com/i/1524457-august-2024/27?">Lore Cycling's custom shoe technology promises perfect fit, enhanced performance</a>, then be sure to watch Neill Stansbury of Road Cycling Academy break down why the LoreOne is "<a style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: inherit;" href="https://www.youtube.com/watch?v=yGSwOav24wc&amp;list=LL&amp;index=2&amp;t=185s">The Best Cycling Shoe I've Ever Worn</a>".</p>
<p style="margin-left: 20px;">&nbsp;</p>
<p><a href="https://www.youtube.com/watch?v=yGSwOav24wc&amp;list=LL&amp;index=3&amp;t=185s" target="_blank"><img title="" src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/screenshot-2024-08-23-at-9.49.57-am.png" alt="" /></a></p>
<p>A few more hits to satiate the palate:&nbsp;</p>
<p>READ:</p>
<p>-&nbsp;<a style="font-size: inherit;" href="https://velo.outsideonline.com/news/a-glimpse-radical-second-generation-custom-3d-printed-loretwo-shoes-eurobike/">The Wildest, Most Expensive Road Shoe at Eurobike Gives Balenciaga a Run for Their Money</a></p>
<p>-&nbsp;<a style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: inherit;" href="https://www.bikeradar.com/news/2024-loretwo-cycling-shoes">The 3D-printed LoreTwo cycling shoes will cost you over &pound;1,000 but are 'the best fitting shoes ever made'</a></p>
<p>-&nbsp;<a style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;" href="&nbsp;https://fitkitsystems.com/eurobike-2024-the-bike-fitting-report/" target="_blank">EuroBike 2024: The Bike Fitting Report</a></p>
<p>-&nbsp;<a style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;" href="https://www.bikeworldnews.com/2024/09/04/lore-cycle-brings-next-generation-of-truly-custom-3d-printed-shoes-to-life/">Lore Cycle Brings Next Generation of Truly Custom 3D Printed Cycling Shoes To Life</a></p>
<p>WATCH:</p>
<p>- <a href="https://www.youtube.com/watch?v=4DFgVAKKupw&amp;list=LL&amp;index=2">New Lore Shoes - Global Triathlon Network</a></p>
<p>&nbsp;</p>
<p>LISTEN:</p>
<p style="margin-left: 40px;">- <a href="https://cyclinglinalignmentwithcolbypearce.podbean.com" target="_blank">Creating Unicorns: Cycling in Alignment interview with Colby Pearce and Lore Founder Stephan Drake</a></p>
<p style="margin-left: 40px;">-<a href="https://open.spotify.com/episode/4vRq68I9zRONJgmXSzaAqc?si=ed99c59ea70b4bbc" target="_blank">Cycling Demystified Podcast- Redefining Custom Shoes &amp; Lesson from a Bikefitr</a></p>
<p style="margin-left: 40px;">&nbsp;</p>
<p style="margin-left: 40px;">&nbsp;</p>
<p style="margin-left: 40px;">&nbsp;</p>
<p>The best way to understand the Lore shoe is to ride the Lore shoe. Get your orders in for the&nbsp;<a href="https://lore.cc/product/loretwo" target="_blank">Two</a> now.&nbsp;</p>
<p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/pg221012-sbts-sardo-2-0018.jpg" alt="" /></p>

LoreTwo In the Media

<p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/hero-l2-white-jpg.jpg"></p><p>Lore has been in stealth mode. But alas, no longer. We are excited to re-emerge from the shadows. The LoreTwo bridges the gap between the extremity of the LoreOne and the sport’s more traditional cues. While the LoreOne was a radical expedition to the outer universe of cycling performance via its full carbon AirFrame, the LoreTwo also offers increased power and efficiency over traditional cycling shoes, but in a <strong style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px; color: rgb(52, 49, 63);">package that is highly tunable and forgiving.&nbsp;</strong></p><p><strong style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px; color: rgb(52, 49, 63);"></strong>
The 100% digital custom Morphic technology fueling this creation is almost alien-like. It’s mind blowing to live in an era where a hard shelled performance carbon shoe can morph exactly to your individual foot shape optimizing both power transfer and comfort.  Unlike conventional shoes that are built for nobody in particular, the LoreTwo is the highest expression of a tool precisely crafted for you and you only.&nbsp;</p><p><strong style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px; color: rgb(52, 49, 63);">Early riders have been blown away by its design and performance.  </strong>
<strong style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px; color: rgb(52, 49, 63);"><strong>Prices start at $1349 with multiple materials, colors, and <a href="https://trk.klclick.com/ls/click?upn=u001.whmo46nJ1TKL3nU14GmLmEdTbrrFYWDY8sKbk5poy1KCGXKfZ9SXV0QCIGNbKW1Z-2FByBK8AHcLVxv11Awfsox9lVn8oGPIxz2fTCek5p9U6rk2A8FXsr2s4npQVPHvl5-2FKrj4Fg2B-2BRfwWj0-2BKPRmg-3D-3DZKB0_eFV7v3OsMN5fvBeX59naVGJis3w9hj-2BStmPAAwfhdXQp9sCDhUOj8POBPlIhYDSsE065ky1J9VmTRzJytSlosYSMP8WsEgzmWQXcQQVfVohpCNsu9tBKW1K8Hkc65WyFw1OzSfZ4QxCH-2FsjVJ6YZwdeoBrionhCzTGyAdoPXRXIf6-2BGfucE22B0MY7vsOzo9GqWTIjPiEb5hDybpjJpgHxy-2FYzUatKj-2BhitNs-2B9yc5B5aTiJxmk7cxSlLZtl1Q3iJZZSU-2Bzhd6m-2FHcKzsO5SG1Y6Hr5WuKcFeWVoICSW9-2Burgd1mx0Y4FE4iQQfH-2BpU-2FUh15AR-2BSkxzSydiHHJqZ1Q-3D-3D">designs on tap</a>. </strong></strong><strong style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px; color: rgb(52, 49, 63);"><strong>Current build times are 4-6 weeks, once scans are received.</strong></strong></p><p><strong style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px; color: rgb(52, 49, 63);"><strong><br></strong></strong></p><p>Thanks for being part of the journey.</p><p>-The Lore Team</p><p><strong><strong>&nbsp;<br></strong></strong></p>

Announcing the LoreTwo: The World's Most Advanced Cycling Shoe

<p>Masters Racer, Bike Fitter, and LoreOne tester John Higgins recently&nbsp;<a href="https://fitkitsystems.com/the-loreone-3d-printed-custom-cycling-shoe-paradigm-shifting-innovation/?utm_source=Fit+Kit+Systems&utm_campaign=7402a7353a-EMAIL_CAMPAIGN_2022_08_09_02_30_COPY_01&utm_medium=email&utm_term=0_4954517260-7402a7353a-352019274&mc_cid=7402a7353a&mc_eid=45b9263e94" target="_blank">posted about his experience</a> with the LoreOne. Read on below and check out&nbsp;<a href="https://fitkitsystems.com/the-loreone-3d-printed-custom-cycling-shoe-paradigm-shifting-innovation/?utm_source=Fit+Kit+Systems&utm_campaign=7402a7353a-EMAIL_CAMPAIGN_2022_08_09_02_30_COPY_01&utm_medium=email&utm_term=0_4954517260-7402a7353a-352019274&mc_cid=7402a7353a&mc_eid=45b9263e94">John's blog</a>.</p><p>Are you a fitter or retailer interested in representing and selling Lore? Send an email to <a href="mailto:dealer@lore.cc" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">dealer@lore.cc </a>to request a dealer information kit.&nbsp;You can also email John directly with questions or interest: <a href="mailto:john@lore.cc" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">john@lore.cc</a></p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/d443e28b-9e5f-939c-7a43-579cea1c9c7c.jpg"></p><p>"As a multidisciplinary Masters cyclist and racer and LoreOne product tester, I’ve logged more miles in the LoreOne than any other tester, reporting on feel and function through side by side comparisons (different shoes on different feet), power testing, and training and racing on road and gravel.</p><p>The cycling shoe has not fundamentally changed in many, many decades. Although materials and fastening systems have changed, the basic design concept is still anchored in outdated concepts of applying running biomechanics to cycling, coupled with Italian dress shoe design looks.  This design approach works well for some, is adequate and accepted by many, and is a source of diminished riding joy and performance for others.</p><p>There has been more change in the “shoe to bike” interface (<a href="https://fitkitsystems.com/a-guide-to-bike-pedal-systems/">pedal systems</a>) than the “foot to shoe” interface. Think about it for a moment – the primary transfer point of biological energy to mechanical energy is the shoe, and significant energy is lost at this transfer interface. In addition, those losses are magnified by any reduction in pedaling forces to cope with discomfort in the feet like painful pressure points, hot feet, foot numbness, overheating, and shoes that are simply the wrong shape and too tight or loose. Complaints about cycling shoes are numerous, and there has not been sufficient innovation to adequately address all the problems, until now.</p><p>A convergence of bio-mechanical research and insights, coupled with engineering advancements in software, material science, and 3D and robotic printing has enabled a fresh take on what a cycling shoe is and how it performs. Enter the LoreOne, a 3D Printed Custom Cycling Shoe. This shoe has been under development for over 3 years and is now available. Lore has thrown everything at this project, harnessing an enormous amount of intellectual effort from a talented multidisciplinary team to reinvent the cycling shoe and how it is made in a quest for the best shoe possible.</p><p>I’ve been involved with the development of the LoreOne  for over 3 years now, contributing as a bike fit advisor and product tester, along with bike fitter and coach <a href="https://www.colbypearce.com/">Colby Pearce</a>.  As a bike fitter, I’ve provided awareness and input on the multitude of issues cyclists experience with their feet and cycling shoes, observations about current cycling shoe designs, and thoughts on <a href="https://fitkitsystems.com/cycling-cleat-positioning-and-adjustments/">cleat placement</a> and pedaling techniques.</p><p>As a multidisciplinary masters cyclist and racer and LoreOne product tester, I’ve logged more miles in the LoreOne than any other tester, reporting on feel and function through side-by-side comparisons (different shoes on different feet), power testing, and training and racing on road and gravel.</p><p>As a cyclist, I’ve had my own share of foot issues in cycling shoes, resulting in unnecessary pain and suffering, lost time, and missed podiums. As a fitter, I’ve had a good understanding of the issues and also sought assistance from other fitters to help resolve my own feet problems (shoe problems really – my feet are fine). The LoreOne is a game changer, offering up the holy grail of both unparalleled comfort and high performance. They also feel completely different compared to anything else I have worn to pedal a bicycle.</p><ul>
<li><strong>Breakthrough #1: Completely Customized to You.</strong> They are designed to fit whatever your foot shape is, not someone else’s idea of what your foot shape is. And my foot shape is at odds with what almost every other shoe designer thinks it should be. The fundamental issue underlying my own foot problems while cycling has been the shape of the shoes. For me, typical cycling shoes put pressure in the wrong places, causing painful “hot feet”.  The LoreOne has completely eliminated those problems. The LoreOne fits like a glove.  This is due to two things: the shoe is built off a scan of the the cyclist’s feet, and then the fit is finessed through the selection and heat molding of pads inside the shoe.  The result is a shoe absolutely form fitted to the feet, with support in the appropriate places so there is no foot slop in the shoe, but nor is there any pressure where it is not needed.  There is a feeling of a very uniform and yet active and positive hold on the foot.</li><li><strong>Breakthrough #2: Energy capture and force transfer</strong>. There are some sophisticated biomechanical explanations for how they capture and transfer energy, but I will keep it simple by describing them as an <strong>exoskeleton for your feet</strong>. In part, they allow for more of the power generated by your large muscles to get to the pedal, and in part, they are capturing more of your ankle articulation and driving that force to the pedal as well. The increased force transfer is particularly noticeable in short accelerations to close a gap or attack out of a group.  While it is very easy to get used to the completely different feel of riding in the LoreOne, what is hard is riding in “normal” cycling shoes again. When doing so there is the profound sense that something is missing.</li></ul><p>Are you a passionate cyclist looking for performance gains; or shoes that fit (and will give performance gains); or are keenly interested in the latest breakthrough technology in the world of cycling?  You can order a pair yourself using a DIY foot scanning method, but the best result will come by ordering and having your foot scanned at a Lore authorized Morphic Scanning Center.  It’s early days for building out a worldwide network, but options are currently available at <a href="https://bikefitr.com/">BikeFitr</a> in Salt Lake City, Utah and at <a href="https://www.colbypearce.com/">Pearce Coaching and Fitting</a> in Boulder, Colorado, both in the USA.  More Morphic Scanning Centers will be available soon in the UK, Europe, Asia, and Australia.</p><p>Are you a fitter or retailer interested in representing and selling Lore? Send an email to <a href="mailto:dealer@lore.cc">dealer@lore.cc </a>to request a dealer information kit.  Genuine inquiries only.</p><p>You can also email me directly with questions or interest: <a href="mailto:john@lore.cc" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">john@lore.cc</a>"</p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/f9d8506a-d0a5-4673-a1da-56dc812257e0-2.jpg"></p>

Bike Fitter John Higgins on the "Revolutionary" LoreOne

<h2>The design difference between a barefoot shoe and a custom LoreOne.</h2><p>It’s well established that barefoot style shoes allow for a number of foot health and athletic performance benefits over traditional shoe lasts. Barefoot shoes are generally wider and offer more anatomically shaped toe box designs that impinge less on the natural design and function of the foot. A less constrained design equates to better central nervous system response, as well as better balance and stronger muscular change engagement.&nbsp;</p><p>The problem is that in many barefoot designed shoes, the foot can often swim in a shoe that is too wide for the user which in turn forces a negative nervous system reaction: the body is faced with the problem of trying to find grip both within the shoe AND with the ground itself. This facilitates over-engagement of stabilizer muscles-- an inefficient use of energy and inefficient force transfer. </p><p>Enter the custom nature of the Morphic algorithm and its importance to the evolution of footwear design and performance. The LoreOne’s footbed perfectly cups the perimeter of the user’s foot because it’s built 100% custom. The cupping is gentle, but it’s just enough to engage the lower third of the fat pads around the entire of the foot. The result is the perfect blend of relaxed, natural comfort combined with instantaneous lateral force transfer when the foot moves and tries to drive force into the ground. There is no slop, there is no lag, there is no discomfort to impinge upon circulation and nervous system response. </p><p>Viva la Morphic.</p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/giphy.gif"></p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/img-1408.jpg" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px;"></p>

Beyond Barefoot

<p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-9-.png"></p><p>Perfect fit and athletic performance are inextricably linked. Footwear must enable both perfect balance and force transfer. In my mind, these things are non-negotiable.  If footwear is not custom built around the individual foot with biomechanics in mind, balance and force transfer are inevitably compromised to various degrees. Further, the entry point to a special place in human experience is closed off (more on that lower down).  Serially produced, conventional footwear is always a compromise no matter your foot size and shape. The degree of compromise becomes more and more extreme as one’s feet deviate further and further from the “average” lasts that serially produced shoes are derived from.</p><p>I am obsessed with the fusion between athletes and their equipment. The interest is for lack of a better word, spiritual.  The goal is to have the line between body and equipment blur to the point that mind no longer distinguishes the separating line between the two. When that state of seamless fusion occurs, it’s among the most powerful experiences found living on earth, and therefore should be cultivated. Both selfishly and for the sake of our collective humanity, we should strive to experience this fusion as much as possible. Gear/Body/Mind fusion enables what the zeitgeist currently calls “flow states”.  It’s simple:  if the footwear is uncomfortable or impedes on the body’s ability to efficiently transfer energy, the mind is constantly bothered by that separation during the activity–– “flow” becomes difficult––- the wholesome bliss of unified peak performance is rendered impossible. An ill-fit, serially produced piece of footwear is akin to a fly that is constantly buzzing around your head and landing on your face while eating a meal. You can eat, but it’s hard to enjoy your food. </p><p>I was drawn into this realm of design largely as a result of my own feet.  They are a big, clubish affair that feature a wide forefoot,  a high instep, and a loose fascial structure (meaning that my feet move dynamically with a ton of displacement during athletic activities). You put these monsters in any footwear that was designed to look like an Italian loafer, and the result is massive constricting pressure on the fat pads and the restriction on dynamic pronation which shuts down the nervous system and inhibits balance. This is all very bad. </p><p>So, when we say custom fit, it’s not a glove fit. It’s not about building a plaster cast of the foot and simply mimicking its shape and perimeter. This approach is indeed “custom” but not functionally helpful, because the feet NEED to move within footwear to achieve balance and efficient force transfer. Again the footwear must have both ultimate comfort and force transfer for its user to enter the gates of bliss.  When we say custom, we are talking about creating a structure that is completely relieved where it needs to be (your fat pads, toes, and medial pronation zone), but interacts closely with your foot at “cardinal points”–– a set of fixed locations where we want to cultivate constant interaction between the exoskeleton and the foot for maximal force transfer. Years of tedious work have yielded a highly complex digital “fit algorithm” that balances these two needs in harmony and is scalable to any foot shape and size. </p><p>So, for my foot, in the LoreOne you can see that my first metatarsal bone is snug up against the shell. It’s a cardinal point of energy capture for the transverse load that occurs during the cycling pedal stroke as the foot and shoe comes over the top at 12 o’clock.</p><p>You can also see that my toes are also completely relieved–– they are free to spread under load as force builds from 11-3 o’clock. </p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/screen-shot-2023-04-03-at-3.11.48-pm.png"></p><p>You can see that my fat pads are completely relieved–– allowing them to spread and swell naturally to cultivate comfort, circulation and balance.</p><p>You can see that the plantar  shell has a close tight relationship to the lateral calcaneus and malleolus zone–– again critical for energy transfer that occurs during normal pronation and gait.<img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/screen-shot-2023-04-12-at-12.06.19-pm.png" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px;"></p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/screen-shot-2023-04-12-at-12.03.23-pm.png"></p><p>Finally, you will notice a perfectly sculpted dorsal roof–– the secret to ground reaction force–– it keeps the sole of my foot perfectly connected to the shoe, which is where the majority of force transfer to the pedal system happens. No other shoe in the world can do this.&nbsp;Fit is performance, Performance is Fit. Both things in balanced harmony open the gates of transcendence.</p><p>Scan and build your <a href="https://lore.cc/product/loreone" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">LoreOnes</a> today.</p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/screen-shot-2023-04-12-at-12.05.13-pm.png" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px;"></p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/screen-shot-2023-04-12-at-12.21.02-pm.png"></p>

Fit Stories: Lore Founder and CEO Stephan Drake

<h2>The Athlete:</h2><p>John Higgins is the ‘<a href="https://bikefitr.com" target="_blank">Bike Fitr</a>’. Based in Salt Lake City, John has a  deep commitment to his trade; he produces and sells his own bike fitting equipment while also running a thriving  fitting studio practice.  As a racer himself, John competes in multiple disciplines and has an intimate understanding of the biomechanical and fit challenges cyclists face with conventional footwear.&nbsp;</p><h2>Peak Watts:</h2><p>In his LoreOne Power Test, John’s average peak watts increased a phenomenal 20.13% over his conventional pair of Lake shoes.  The newfound performance will be a huge benefit  in John’s crit racing efforts.</p><h2>
<p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/peak-watts-john.png"></p></h2><h2>Acceleration:</h2><p>Building off the peak watt numbers, John’s 10 second power (acceleration from a start)  jumped an incredible average 23.42%–– we are well beyond margin gains.&nbsp;</p><h2><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/0-10-john.png"></p></h2><h2>15-60 Second Power:</h2><p>The LoreOne delivered John an average 4.23% increase 15-60 watts over the course of all the intervals. This is the period after the initial power spike settles down. John could expect to see similar range improvements in a full 1 hour FTP test – a game changing performance figure as it pertains to longer efforts.&nbsp;</p><h2><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/15-60-sec-john.png"></p></h2><h2>One-on-each foot, Conventional vs. LoreOne</h2><p>With the LoreOne on the Right foot and his other riding shoes on the Left, John’s LoreOne pedal stroke gained a dramatic 19 degrees of powerband over his conventional shoe. As expected from LoreOne users, John showed much earlier initiation of power at the top of the pedal stroke.&nbsp;John also experienced a deeper, longer pull at the bottom of stroke versus his conventional Lake shoes-- past the 6 o'clock position, proving the overall increased powerband.&nbsp;</p><h2><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/power-phase-start-john.png"></p></h2><h2><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/power-phase-end-john.png"></p></h2><h2>LoreOne Power Results Summary:</h2><h2>
<ul>
<li>20.1% increase in peak watts</li><li>8.9% increase in total average watts</li><li>4.23% increase in 15-60 sec average watts </li><li>23.4% increase in 10 sec watts (acceleration)</li><li>19 degrees increase in powerband arc</li></ul></h2><div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/793057691?h=3d146edaa3&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="LoreOne Power Test: John Higgins"></iframe></div><h2><p>For an explanation of the tests, protocol, and design please refer&nbsp;<a href="https://lore.cc/blog/lore-power-protocol-methodology">here.</a></p></h2>

Power Test: John Higgins 

<h2>This simple test offers a plethora of fascinating insights 
into the LoreOne’s superior pedaling efficiency.</h2><p>
	Anyone who has tried the LoreOne notices the immediate difference in power delivery and pedal efficiency versus conventional shoes. It only takes a couple of pedal strokes. The LoreOne captures more biomechanical input from the rider and translates it directly to the pedal resulting in more watts, more speed, less dead spots, and better pedaling technique.&nbsp;</p><p>
	While it's experientially self-evident, we have searched for the best method and protocol to quantify these gains into a scalable test format that athletes can employ and repeat on a home trainer using commonly used power meter pedals and head units. (The Garmin Cycling Dynamics data platform paired with Assioma Duo or Garmin Vector/Rally pedals provide a great platform for collection as well as viewing pedaling efficiency metrics).&nbsp;</p><p>The LoreOne Power Protocol specifies multiple maximal efforts that are averaged to smooth data outliers and fatigue as the intervals progress.&nbsp;</p><p>After trialing different test protocol formats, the most consistent test emerged as a protocol of 6x60sec maximal effort intervals: 3x with the LoreOne and 3x with the tester’s conventional shoes alternating between each pair of shoes and incorporating 15 min rest phases between each effort that include low resistance recovery spinning.&nbsp;</p><p>This simple test offers a plethora of fascinating insights into the LoreOne’s superior pedaling efficiency. For the first 30 seconds of the test, the big takeaway is that the higher the effort, the bigger the advantage the LoreOne imparts to its owner. Generally, the data in the first 15 seconds of these efforts demonstrate significant increases in peak power, the ability to sustain peak power for longer periods, and to create significantly faster acceleration (time to peak watts). Translated to the road + track, we know we will be able to accelerate out of corners faster, sprint faster, create gaps on breakaways, chase breakaways, and dominate track starts.</p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/power-protocol-graphics-google-slides-mozilla-firefox-2023-02-03-at-11.22.01-am.jpeg"></p><h5>Fig. 1 - LoreOne peak watts and acceleration gains.</h5><p>Testing the longer duration aerobic energy system efficiency is hard to do in a home environment–– to achieve anything meaningful would require many long controlled intervals (60 min) spaced too far apart, over too many days, to be scalable for athletes and testers without interrupting normal training. Aerobic efficiency is best tested in a laboratory using metabolic markers like lactate, heart rate and regional muscle oxygenation. Interestingly, the last 45 seconds of the standard 60 sec Lore glycolytic power protocol (after the initial sprint burst is completed), seems to act as a crude proxy for the metabolic efficiency gains seen during longer aerobic efforts. I.e. The gain over conventional shoes is not as large as the often 10-20% improvements seen in the first 15 seconds of max intensity, but equally massive in terms of impact on overall riding performance when hypothetically stretched out over time: generally 4-9%,and sometimes more! These numbers corroborate the experiential feedback from Lore riders who consistently report substantially lower overall perceived exertion when using the LoreOne on longer, primarily aerobic efforts.</p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-2023-02-03-at-12.09.20-pm.jpeg"></p><h5>Fig. 2 - LoreOne FTP gains proxy</h5><p>A 7th bonus interval can be added to demonstrate the pedaling efficiency of the LoreOne versus conventional shoes in a head-to-head test where the rider wears a LoreOne on one foot and their conventional shoe on the other. This effort can be a simple, sub-maximal (80%-100% of FTP) 2-5 min interval. The goal is to leverage Garmin’s Cycling Dynamics data to directly highlight the contrast in overall powerphase arc length and early pedal stroke initiation evident in the LoreOne vs. conventional cycling shoes. </p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-2023-02-03-at-12.12.38-pm.jpeg"></p><h5>Fig. 3 - LoreOne Power Phase initiation</h5><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-2023-02-03-at-12.13.26-pm.jpeg"></p><h5>Fig. 4 - LoreOne Power Phase Termination</h5><p>In summary, this protocol is not the end-all, definitive picture of the LoreOne's magic. Rather, it’s designed to be a scalable and easy to perform test that produces consistent proof-of-life results across a broad group of subjects. After testing a range of athletes, we feel confident that it can offer a meaningful glimpse into the significant efficiency and power transmission improvements that the LoreOne brings to the cyclist or coach looking to maximize overall cycling performance.&nbsp;</p><p>Happy Testing!</p>

Lore Power Protocol & Methodology

<h2>The Athlete:</h2><p>Alex Yokubison is a 23 year old amateur racer based in Salt Lake City. He races&nbsp;criteriums, and road at a Cat 3 level. He is a former Division 1 swimmer at Boston University.</p><h2>Peak Watts:</h2><p>Alex’s Peak average peak watts increased 14.9% over his conventional pair of Giros.</p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-2023-02-03-at-12.46.43-pm.jpeg"></p><h5></h5><h2>Acceleration:</h2><p>The ability to produce power quickly is a key component in cycling: sprints, attacks, chasing breakways, starting from a stop light. Alex’s peak 10 second power jumped an incredible average of 17.7%–– highlighting the LoreOne’s ability to transmit power over a much broader range of the pedal stroke than conventional shoes.</p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-2023-02-03-at-12.45.37-pm.jpeg"></p><h2>15-60 Second power:</h2><p>The LoreOne delivered Alex an average 7.9% increase in overall watts over the course of all the intervals. Isolating 15-60 seconds there was a gain of 7.15% – Alex could roughly expect to see similar improvements in full 1 hour FTP tests – a game changing performance figure.</p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-2023-02-03-at-1.00.29-pm.jpeg"></p><h2>One-on-each foot, Conventional vs LoreOne: </h2><p>With the LoreOne on the Right foot and his Giro’s on the Left, Alex’s LoreOne pedal stroke gained a dramatic 25 degrees of powerband over his conventional shoe.</p><p>He experienced earlier initiation at the top of the stroke.</p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-2023-02-03-at-1.03.19-pm.jpeg"></p><h5>Alex also had a deeper, longer, pull at the bottom.</h5><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-2023-02-03-at-1.04.05-pm.jpeg"></p><h5></h5><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-2023-02-03-at-1.02.07-pm.jpeg"></p><h4></h4><h2>LoreOne Power Results Summary:</h2><ul><li>14.9% increase in peak watts</li><li>17.7% increase in 10s watts (acceleration) </li><li>7.9% increase in 60 sec average watts </li><li>25 degree increase in powerband arc length</li></ul><h5></h5><p>The Power Protocol is a simple test that offers a plethora of fascinating insights into the LoreOne’s superior pedaling efficiency. To view the full methodology, please read <a href="https://lore.cc/blog/lore-power-protocol-methodology">here.</a></p><div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/793057497?h=df9ea1b48f&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Power Protocol: Alex Yokubison" frameborder="0"></iframe></div><p>
	Learn more about the LoreOne's radical biomechanical delivery&nbsp;<a href="https://lore.cc" target="_blank">here</a>,&nbsp;and&nbsp;<a href="https://lore.cc/product/loreone" target="_blank">build yours</a> today.&nbsp;</p>

Power Test: Alex Yokubison

<p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/enander-o-138852.jpg"></p><h5></h5><p>Stories of Lores weave and bind us together through the generations. Here in the Logbook we gather the best of Lore; raw power, engineering ingenuity, and persona grata worth documenting as we fabricate a new way forward. Subscribe to our email newsletter to join the journey.</p>

Welcome to the Logbook

<h1>READY. SET. SCAN.</h1><p>Scanning is an essential step in the Morphic customization process.  Here, you’ll find the setup guide and two instructional videos to walk you through the process step by step.</p><p>Essential Equipment: </p><ul>
</ul><ol><li><span style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px;">An iPhone 10 or newer.</span></li><li>A smooth, flat, raised surface to stand on. Strong coffee tables, regular tables like desks, dining room tables, or high pedestals all work great.</li><li>A very well lit room with ample natural and artificial light (don’t skimp on light).</li><li>A good friend or family member with a smooth steady hand, and who is willing to help for about 30 minutes.</li><li>If you would prefer to be scanned professionally, please LOCATE A DEALER</li></ol><p>To begin,&nbsp;<a href="https://vimeo.com/708057885">please watch the instructional video here</a>, and refer to the attached PDF guide.</p><div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/708057885?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="LORE_scanning_instructions"></iframe></div><p>Important: pay careful attention to the stance instructions in the scanning video. An athletic stance, with vertical achilles will ensure your LoreOnes are providing the maximum power gains and perfect fit.</p><p>Then, click your personalized, one-time use link to access the app from the iPhone you will be scanning with: [link]</p><p>Proper scanning is a skill that requires a touch of patience, but once learned is easy and fun to do. Troubleshooting tips can be found in the setup guide, and we are of course standing by at <a style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">info@lore.cc</a> to assist. Once your scans are submitted, we will confirm their receipt and quality via email within 48 hours. After confirmation, you’ll be notified of your LoreOne build spot timing.</p><h1>Morphic Scanning Guide</h1><h2>App Download:</h2><p>You’ll need to use the specific link sent to you in the scanning invite email. </p><h2>Step-by-step app download:</h2><ul>
</ul><ol>
<li><span style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px;">Grab the phone you will use for scanning.</span></li><li>If you’re using a friend or family member’s iPhone, please forward the Scanning Invite email or text the personal link to that phone.</li><li>Click the personal link. It will have you download Testflight and provide a unique Redeem code. Testflight is an Apple app that enables access to beta apps. (If you already have Testflight on your device, the link will send you straight to the redemption page.)</li><li>Copy or write down the Redeem Code.</li><li>Then download the Testflight app and enter your unique redeem code when prompted.</li><li>The redemption code will initiate the download of Heges–the scanning app.</li></ol><p>Once Heges has been downloaded check the below settings that correspond with your device, review the instructional video, and confirm settings specific to your device below.</p><h2>Setup Specific to your Particular iPhone series:</h2><ul>
<li>- iPhone X (all models):<br>
<ul>
<li>-We will scan using the default settings found when the app is opened. Nothing to do besides scan!</li></ul></li><li>- iPhone 11-14 (all models):<br>
<ul>
<li>-Turn on infinite scanning mode. Go to iPhone ‘settings’, scroll down and select Heges.</li><li>-On the Heges main scanning screen, make sure the ‘precision’ setting is set to .5mm.</li></ul></li><li>- iPhone 12-14 Pro &amp; Pro Max:
<ul>
<li>-Heges will default to using the LIDAR camera, which is not what we want. Click the icon in the bottom right corner of the screen to switch from rear-facing/LIDAR camera to the front-facing camera for the Morphic process.</li><li>-LIDAR is far less dimensionally accurate than TrueDepth so be sure to use the front facing camera.</li><li>-On the Heges main scanning screen, make sure the ‘precision’ setting is set to .5mm.&nbsp;</li></ul></li></ul><h2>Stance:</h2><ul>
</ul><ul>
<li>-Wear shorts, or roll up pants to your knees.</li><li>-Stand shoulder width apart.</li><li>-Get into an athletic stance and imagine someone is throwing a basketball at you to engage a “ready” but relaxed position that you can maintain for a few minutes at a time.</li><li>-Have the scanner check that your achilles are straight up and down and that your feet are in a neutral, non-collapsed position. Make corrections as necessary.  Feel a sense of even weight all over your feet, front to back and side-to-side. Balance weight from your heels to your metatarsal bones. Even weight across your metatarsal bones is a good indicator of neutrality.  Make corrections to get your feet into a neutral position.</li><li>-It’s very important that your toes are in a relaxed position during the scan despite your athletic position–don’t clench them.</li><li>-Hold very still while being scanned.</li></ul><h2>Scanning:</h2><ul>
</ul><ul>
<li>-Sit on a small stool, crouch, or kneel in front of the scanee.</li><li>-Start by scanning the right foot.</li><li>-Reach one arm on either side of the right leg to hold the phone behind the heel of the scanee with the screen facing you.</li><li>-You will always hold the phone along the edges so you don’t cover the camera</li><li>-Position the phone at a 30 degree angle and about 8”/20cm above the scanning surface and also about 8/20cm behind the heel. In the screen you will see the heel/ankle/as well as the ground surface.</li><li>-We will start our scan here.</li><li>-The most important part of the process is to move extremely slowly and smoothly throughout the whole process. This allows for the camera to track the shape of the foot accurately and avoids any imperfections in scan quality.&nbsp;</li></ul><h2>Submitting your scan:</h2><ul>
</ul><ul>
<li>-Export scans as a GLB file and email them to scans@lore.cc</li><li>-Scan files should be re-named to your name and which foot you are scanning (e.g.John_Doe_Left</li><li>-In the email subject line include your name and order number</li></ul><h2>Troubleshooting potential issues and solutions:</h2><p>-Phone vibrates and loses tracking:</p><ul>
</ul><ul>
<li>-If the phone vibrates it is losing tracking. This means you should be moving slower. Often you can recover from a loss of tracking by moving backwards a few inches to a previously scanned part of the foot.</li><li>-Make sure you are holding the phone at least 8” above the foot and pointing it down–the camera will track better if it is rotating around the foot from above.</li><li>-Check your lighting: scanning works best in a bright, evenly lit space. Shadows or dim lighting both make for challenging scans.</li><li>-Every time you transition to a new surface of the foot–– i.e from the inside to the front/top it’s very important that you go extra slowly and smoothly. The smooth/careful transitions between new surfaces are where great scans are made.</li><li>-Unrecoverable tracking is marked by intense vibration and the image on the screen visibly shaking and distorted. Try going back a few inches or centimeters to where you came from and hold the phone steady to recover tracking. If it doesn’t work, and things don’t settle down, abort the scan and start again.</li></ul><ul>
</ul><p>-Phone crashes:</p><ul>
<li>-Phone crash isn’t common, but in the unlikely event the phone crashes and is unresponsive, turn it back on with force restart: <a href="https://support.apple.com/guide/iphone/force-restart-iphone-iph8903c3ee6/ios" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">https://support.apple.com/guide/iphone/force-rest...</a></li></ul><p><a href="https://support.apple.com/guide/iphone/force-restart-iphone-iph8903c3ee6/ios"></a>
</p><h2>Additional Resources:</h2><div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/708057885?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="LORE_scanning_instructions"></iframe></div><div style="padding:177.78% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/708058332?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="LORE_alternate_scan_guide"></iframe></div>

Scanning

<h1>
	Welcome to the world of the LoreTwo.</h1><p>Thank you again for joining us on this journey to push cycling shoe technology into the future. For the best user experience, we recommend viewing this page on your computer--not your mobile device.&nbsp;<br> </p><h2>The List of Topics:</h2><ul>
</ul><ul>
<li>- Getting in and Out</li><li>- Cleats</li><li>- Atop Dials</li><li>- 1st Met Pad Options</li><li>- Neuro Arch support adjustments</li><li>- Power Panels</li><li>- Cleaning and Washing</li><li>- Footbed Adjustment Period</li></ul><p><em>Note: The Lateral Panels and Medial Panels (show in blue) are only&nbsp;</em><em>for the Mid Cuts. The Arch Supports (green) and Metatarsal Pads (purple) are adjustable in the Low Cuts.&nbsp;<br></em></p><ul><li><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/241118-labels-for-instructions-2.4.jpg" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px; color: rgb(93, 91, 102);"></li></ul><h2>
<p><span style="font-family: Helvetica; font-weight: normal;"></span></p></h2><h2>Getting In and Out:</h2><p>The LoreTwo is more difficult to get into than a traditional cycling shoe. This is a small tradeoff for increased power transfer and pedal stroke drive. To make the process easier, loosen both Atop dials to the maximum, and grab both Dorsal Power Panels with your thumbs spreading them maximally before sliding your foot in. Once in, gently kick your heel against the ground to properly seat the heel in the custom heel pocket.</p><p><span style="font-family: Helvetica; font-weight: normal;"><br></span><span style="font-family: Helvetica;"></span></p><h2><br><br>CLEATS:</h2><h2>Fore/Aft Cleat Position:</h2><p>Your cleat holes have been placed to perfectly bisect the longitudinal distance between your unique 1st and 5th metatarsal bones. If you start with your cleats in this position it typically melds well with the LoreTwo’s design. Most riders are instantly happy here, but please feel free to experiment. While there is a trend in traditional cycling shoes toward more rearward and mid-foot cleat positions, the LoreTwo  produces more engagement via a longer lever arm when cleats are farther forward. If you experiment beyond your nominal custom cleat position, seek to find a balance in your pedal stroke where you feel a gentle firing and pulse of the calf muscles on the downstroke. Too far forward and the calves will become too engaged and fatigue over time. When cleats are too far backwards, the pedal stroke tends to feel wooden and dead as the calf pulse is no longer recruited.<br> </p><h2>Lateral/Medial Cleat Position:</h2><p>Because the LoreTwo has a “pronation pocket” on the medial (inside) aspect of the shoe, the LoreTwo is wider in the inside ankle area than conventional shoes. Your cleat holes have been positioned according to your anatomy to balance an optimal foot/pedal relationship while accounting for potential crank interference issues.  However, because this nominal setting is pushed to the limit to encourage optimal foot/pedal alignment, some minor adjustment may be necessary based on each individual rider’s  biomechanics. Do you pedal with your heel in a neutral position or in or out, for example?  If you are experiencing any crank interference issues, please adjust your cleat position farther toward the medial or inside of the shoe to create the necessary clearance. If you are experiencing interference, you may only need 1mm or 2mm of medial cleat adjustment to clear the problem.</p><h2><br><br>Atop Cable Tensioning: </h2><p>Atop cables are designed to be tightened and micro-adjusted by turning them clockwise and released by turning counterclockwise. There is no micro-adjust to loosen the dials.</p><h2><br><br>1st Metatarsal Pad Options:</h2><p>Your shoes ship with preinstalled 2mm first metatarsal pads. Start here, ride the shoe. If for any reason you feel like the metatarsal width could be reduced to feel more connected and snug to rigid the 1st Metatarsal wall, you can experiment by trying the optional 4mm pad. Switching to the 4mm pad will make the forefoot feel more snug across its width.  Metatarsal pads are connected to the interior of the shoe by double sided tape.</p><div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1026698688?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Metatarsal Pads"></iframe></div><h2><br><br>Neuro Arch Support Adjustments:</h2><p>The LoreTwo features an integrated arch support system. These are non-rigid supports designed to cue your mind and nervous system to fire and contract the muscles of the feet during the power phase of the pedal stroke. When the foot is activated, there is harmony firing the rest of the bigger muscles up the skeletal chain. </p><p>The arches pre-installed in your shoe are a reflection of your arch shape, but may need additional positional tuning– either in arch size or position relative to the plantar shell  to suit you perfectly. Your own nervous system and movement patterns will dictate personal preference. </p><h2><br><br>Positional Tuning:</h2><p>If you remove the footbed you will see the arches pre-installed and located with a pin system that integrates into the plantar shell. The arch can be moved both fore/aft and medially/laterally. </p><h2><br><br>Height Tuning: </h2><p>An extra set of arches is also included in your parts bag. These are lower than the nominal pre-installed versions.</p><div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1026697876?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Arch Inserts"></iframe></div><h2><br><br>Power Panels (for Mid Cuts)</h2><p>This is the heart and soul of power production and pedaling efficiency for your shoes. These patent-pending devices transfer upper dorsal energy from your body to the pedal. </p><p>Every mid cut shoe ships with three sets of custom power panels made specifically for your feet. The difference between each panel setup is the amount of offset, or distance from your foot to the panel. Shoes are built from a static scan of your foot––it’s impossible to account for all the factors related to bike fit, movement patterns, past injuries, etc. </p><p>The panels can be tuned to optimize the perfect blend of comfort and power production. The closer the panel is to your ankles, the more immediate the power and pedaling efficiency will be. The farther the panels are away from your foot, the more comfortable the shoe will feel. </p><p>Mid cut shoes ship with the middle of the three panel options installed, marked MAIN.</p><p>Once you try your shoes, feel and mentally connect to each of your four ankles. Is there adequate pressure and connection? Are your ankles connecting to the pads and panels to a degree that you feel the increased power and drive at the top of the pedal stroke? Are any of the four ankles uncomfortable?</p><p>If you feel connected and comfortable in any of the four locations, try to experiment to change the panels to the panel marked IN to see if you can comfortably tolerate more pressure to create more power. </p><p>If you feel persistent intolerable discomfort in any of the ankles, change the appropriate panel out to the one marked OUT, which will provide relief. Tune each ankle to the point where you have maximal engagement with minimal discomfort. </p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/241118-labels-for-instructions-2.1.jpg" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal;"></p><h2><br><br>How To Switch Out Panels: </h2><p>This video depicts the interior construction of the plantar shell without the padding and upper layers–– to get more visibility into the engagement mechanism.  To disengage an installed panel, use a finger to hook under and pull out the middle tab of each panel, then pull it out.</p><div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1026695786?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Panel Inserts"></iframe></div><p>Here’s what it looks like to switch out a power panel with all the padding:</p><div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1026699867?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Panel and Pad Adjustment"></iframe></div><h2><br><br>Cleaning and Washing</h2><p>Feel free to wash your shoes with soap and water and a light brush. Do not use solvents. </p><h2><br><br>FootBed Adjustment Period for Custom Textured Footbeds</h2><p>(These are an additional purchase) </p><p>When you first try your shoes, you will notice that the footbed is relatively hard and that the small textured bumps are stimulating the bottoms of your feet. If you haven’t spent a lot of time barefoot or in barefoot shoes, the first impression may not be “comfortable” in the traditional sense.  Most riders have been in overly padded shoes for their entire lives. Cushy insoles reduce the ability to transfer biomechanical power to the drivetrain and inhibit proprioception and proper muscle firing sequences.  Be patient. After a few rides, your feet will adjust and the benefits should become readily apparent while opening a new world of sensation and performance.&nbsp;<br></p><p>Thank you for choosing Lore. If you need additional help adjusting your shoes please reach out to the trained fitter or shop you scanned with, or email us with questions at&nbsp;<a href="mailto:info@lore.cc">info@lore.cc</a></p><p>Fast riding and be sure to tag us on instagram&nbsp;<a href="https://www.instagram.com/lorecycle/" target="_blank">@LoreCycle</a> and join the&nbsp;<a href="https://www.strava.com/clubs/LoreCycle" target="_blank">Strava Club</a>.&nbsp;</p>

LoreTwo Setup 

LoreOne Founder's Edition

<p><span>The LoreOne is the most powerful road shoe ever created, and the world's first 3D printed carbon hard-shelled shoe. It&rsquo;s a critical component in the performance equation that combines precise custom fitting with a radical new biomechanical design approach.</span></p>