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<h2>The Athlete:</h2><p>Alex Yokubison is a 23 year old amateur racer based in Salt Lake City. He races criterions, and road at a Cat 3 level. He is a former Division 1 swimmer at Boston University. </p><h2>Peak Watts:</h2><p>Alex’s Peak average peak watts increased 14.9% over his conventional pair of Giros.</p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-2023-02-03-at-12.46.43-pm.jpeg"></p><h5></h5><h2>Acceleration:</h2><p>The ability to produce power quickly is a key component in cycling: sprints, attacks, chasing breakways, starting from a stop light. Alex’s peak 10 second power jumped an incredible average of 17.7%–– highlighting the LoreOne’s ability to transmit power over a much broader range of the pedal stroke than conventional shoes.</p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-2023-02-03-at-12.45.37-pm.jpeg"></p><h2>15-60 Second power:</h2><p>The LoreOne delivered Alex an average 7.9% increase in overall watts over the course of all the intervals. Isolating 15-60 seconds there was a gain of 7.15% – Alex could roughly expect to see similar improvements in full 1 hour FTP tests – a game changing performance figure.</p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-2023-02-03-at-1.00.29-pm.jpeg"></p><h2>One-on-each foot, Conventional vs LoreOne: </h2><p>With the LoreOne on the Right foot and his Giro’s on the Left, Alex’s LoreOne pedal stroke gained a dramatic 25 degrees of powerband over his conventional shoe.</p><p>He experienced earlier initiation at the top of the stroke.</p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-2023-02-03-at-1.03.19-pm.jpeg"></p><h5>Alex also had a deeper, longer, pull at the bottom.</h5><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-2023-02-03-at-1.04.05-pm.jpeg"></p><h5></h5><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-2023-02-03-at-1.02.07-pm.jpeg"></p><h4></h4><h2>LoreOne Power Results Summary:</h2><ul>
<li>14.9% increase in peak watts</li><li>17.7% increase in 10s watts (acceleration) </li><li>7.9% increase in 60 sec average watts </li><li>25 degree increase in powerband arc length</li></ul><h5></h5><p>The Power Protocol is a simple test that offers a plethora of fascinating insights into the LoreOne’s superior pedaling efficiency. To view the full methodology, please read <a href="https://lore.cc/blog/lore-power-protocol-methodology">here.</a></p><div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/793057497?h=df9ea1b48f&badge=0&autopause=0&player_id=0&app_id=58479" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Power Protocol: Alex Yokubison" frameborder="0"></iframe></div><p>
	Learn more about the LoreOne's radical biomechanical delivery&nbsp;<a href="https://lore.cc" target="_blank">here</a>,&nbsp;and&nbsp;<a href="https://lore.cc/product/loreone" target="_blank">build yours</a> today.&nbsp;</p>

Power Test: Alex Yokubison

<p>Masters Racer, Bike Fitter, and LoreOne tester John Higgins recently&nbsp;<a href="https://fitkitsystems.com/the-loreone-3d-printed-custom-cycling-shoe-paradigm-shifting-innovation/?utm_source=Fit+Kit+Systems&utm_campaign=7402a7353a-EMAIL_CAMPAIGN_2022_08_09_02_30_COPY_01&utm_medium=email&utm_term=0_4954517260-7402a7353a-352019274&mc_cid=7402a7353a&mc_eid=45b9263e94" target="_blank">posted about his experience</a> with the LoreOne. Read on below and check out&nbsp;<a href="https://fitkitsystems.com/the-loreone-3d-printed-custom-cycling-shoe-paradigm-shifting-innovation/?utm_source=Fit+Kit+Systems&utm_campaign=7402a7353a-EMAIL_CAMPAIGN_2022_08_09_02_30_COPY_01&utm_medium=email&utm_term=0_4954517260-7402a7353a-352019274&mc_cid=7402a7353a&mc_eid=45b9263e94">John's blog</a>.</p><p>Are you a fitter or retailer interested in representing and selling Lore? Send an email to <a href="mailto:dealer@lore.cc" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">dealer@lore.cc </a>to request a dealer information kit.&nbsp;You can also email John directly with questions or interest: <a href="mailto:john@lore.cc" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">john@lore.cc</a></p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/d443e28b-9e5f-939c-7a43-579cea1c9c7c.jpg"></p><p>"As a multidisciplinary Masters cyclist and racer and LoreOne product tester, I’ve logged more miles in the LoreOne than any other tester, reporting on feel and function through side by side comparisons (different shoes on different feet), power testing, and training and racing on road and gravel.</p><p>The cycling shoe has not fundamentally changed in many, many decades. Although materials and fastening systems have changed, the basic design concept is still anchored in outdated concepts of applying running biomechanics to cycling, coupled with Italian dress shoe design looks.  This design approach works well for some, is adequate and accepted by many, and is a source of diminished riding joy and performance for others.</p><p>There has been more change in the “shoe to bike” interface (<a href="https://fitkitsystems.com/a-guide-to-bike-pedal-systems/">pedal systems</a>) than the “foot to shoe” interface. Think about it for a moment – the primary transfer point of biological energy to mechanical energy is the shoe, and significant energy is lost at this transfer interface. In addition, those losses are magnified by any reduction in pedaling forces to cope with discomfort in the feet like painful pressure points, hot feet, foot numbness, overheating, and shoes that are simply the wrong shape and too tight or loose. Complaints about cycling shoes are numerous, and there has not been sufficient innovation to adequately address all the problems, until now.</p><p>A convergence of bio-mechanical research and insights, coupled with engineering advancements in software, material science, and 3D and robotic printing has enabled a fresh take on what a cycling shoe is and how it performs. Enter the LoreOne, a 3D Printed Custom Cycling Shoe. This shoe has been under development for over 3 years and is now available. Lore has thrown everything at this project, harnessing an enormous amount of intellectual effort from a talented multidisciplinary team to reinvent the cycling shoe and how it is made in a quest for the best shoe possible.</p><p>I’ve been involved with the development of the LoreOne  for over 3 years now, contributing as a bike fit advisor and product tester, along with bike fitter and coach <a href="https://www.colbypearce.com/">Colby Pearce</a>.  As a bike fitter, I’ve provided awareness and input on the multitude of issues cyclists experience with their feet and cycling shoes, observations about current cycling shoe designs, and thoughts on <a href="https://fitkitsystems.com/cycling-cleat-positioning-and-adjustments/">cleat placement</a> and pedaling techniques.</p><p>As a multidisciplinary masters cyclist and racer and LoreOne product tester, I’ve logged more miles in the LoreOne than any other tester, reporting on feel and function through side-by-side comparisons (different shoes on different feet), power testing, and training and racing on road and gravel.</p><p>As a cyclist, I’ve had my own share of foot issues in cycling shoes, resulting in unnecessary pain and suffering, lost time, and missed podiums. As a fitter, I’ve had a good understanding of the issues and also sought assistance from other fitters to help resolve my own feet problems (shoe problems really – my feet are fine). The LoreOne is a game changer, offering up the holy grail of both unparalleled comfort and high performance. They also feel completely different compared to anything else I have worn to pedal a bicycle.</p><ul>
<li><strong>Breakthrough #1: Completely Customized to You.</strong> They are designed to fit whatever your foot shape is, not someone else’s idea of what your foot shape is. And my foot shape is at odds with what almost every other shoe designer thinks it should be. The fundamental issue underlying my own foot problems while cycling has been the shape of the shoes. For me, typical cycling shoes put pressure in the wrong places, causing painful “hot feet”.  The LoreOne has completely eliminated those problems. The LoreOne fits like a glove.  This is due to two things: the shoe is built off a scan of the the cyclist’s feet, and then the fit is finessed through the selection and heat molding of pads inside the shoe.  The result is a shoe absolutely form fitted to the feet, with support in the appropriate places so there is no foot slop in the shoe, but nor is there any pressure where it is not needed.  There is a feeling of a very uniform and yet active and positive hold on the foot.</li><li><strong>Breakthrough #2: Energy capture and force transfer</strong>. There are some sophisticated biomechanical explanations for how they capture and transfer energy, but I will keep it simple by describing them as an <strong>exoskeleton for your feet</strong>. In part, they allow for more of the power generated by your large muscles to get to the pedal, and in part, they are capturing more of your ankle articulation and driving that force to the pedal as well. The increased force transfer is particularly noticeable in short accelerations to close a gap or attack out of a group.  While it is very easy to get used to the completely different feel of riding in the LoreOne, what is hard is riding in “normal” cycling shoes again. When doing so there is the profound sense that something is missing.</li></ul><p>Are you a passionate cyclist looking for performance gains; or shoes that fit (and will give performance gains); or are keenly interested in the latest breakthrough technology in the world of cycling?  You can order a pair yourself using a DIY foot scanning method, but the best result will come by ordering and having your foot scanned at a Lore authorized Morphic Scanning Center.  It’s early days for building out a worldwide network, but options are currently available at <a href="https://bikefitr.com/">BikeFitr</a> in Salt Lake City, Utah and at <a href="https://www.colbypearce.com/">Pearce Coaching and Fitting</a> in Boulder, Colorado, both in the USA.  More Morphic Scanning Centers will be available soon in the UK, Europe, Asia, and Australia.</p><p>Are you a fitter or retailer interested in representing and selling Lore? Send an email to <a href="mailto:dealer@lore.cc">dealer@lore.cc </a>to request a dealer information kit.  Genuine inquiries only.</p><p>You can also email me directly with questions or interest: <a href="mailto:john@lore.cc" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">john@lore.cc</a>"</p>

Bike Fitter John Higgins on the "Revolutionary" LoreOne

<h2>The design difference between a barefoot shoe and a custom LoreOne.</h2><p>It’s well established that barefoot style shoes allow for a number of foot health and athletic performance benefits over traditional shoe lasts. Barefoot shoes are generally wider and offer more anatomically shaped toe box designs that impinge less on the natural design and function of the foot. A less constrained design equates to better central nervous system response, as well as better balance and stronger muscular change engagement.&nbsp;</p><p>The problem is that in many barefoot designed shoes, the foot can often swim in a shoe that is too wide for the user which in turn forces a negative nervous system reaction: the body is faced with the problem of trying to find grip both within the shoe AND with the ground itself. This facilitates over-engagement of stabilizer muscles-- an inefficient use of energy and inefficient force transfer. </p><p>Enter the custom nature of the Morphic algorithm and its importance to the evolution of footwear design and performance. The LoreOne’s footbed perfectly cups the perimeter of the user’s foot because it’s built 100% custom. The cupping is gentle, but it’s just enough to engage the lower third of the fat pads around the entire of the foot. The result is the perfect blend of relaxed, natural comfort combined with instantaneous lateral force transfer when the foot moves and tries to drive force into the ground. There is no slop, there is no lag, there is no discomfort to impinge upon circulation and nervous system response. </p><p>Viva la Morphic.</p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/giphy.gif"></p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/img-1408.jpg" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px;"></p>

Beyond Barefoot

<p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/image-9-.png"></p><p>Perfect fit and athletic performance are inextricably linked. Footwear must enable both perfect balance and force transfer. In my mind, these things are non-negotiable.  If footwear is not custom built around the individual foot with biomechanics in mind, balance and force transfer are inevitably compromised to various degrees. Further, the entry point to a special place in human experience is closed off (more on that lower down).  Serially produced, conventional footwear is always a compromise no matter your foot size and shape. The degree of compromise becomes more and more extreme as one’s feet deviate further and further from the “average” lasts that serially produced shoes are derived from.</p><p>I am obsessed with the fusion between athletes and their equipment. The interest is for lack of a better word, spiritual.  The goal is to have the line between body and equipment blur to the point that mind no longer distinguishes the separating line between the two. When that state of seamless fusion occurs, it’s among the most powerful experiences found living on earth, and therefore should be cultivated. Both selfishly and for the sake of our collective humanity, we should strive to experience this fusion as much as possible. Gear/Body/Mind fusion enables what the zeitgeist currently calls “flow states”.  It’s simple:  if the footwear is uncomfortable or impedes on the body’s ability to efficiently transfer energy, the mind is constantly bothered by that separation during the activity–– “flow” becomes difficult––- the wholesome bliss of unified peak performance is rendered impossible. An ill-fit, serially produced piece of footwear is akin to a fly that is constantly buzzing around your head and landing on your face while eating a meal. You can eat, but it’s hard to enjoy your food. </p><p>I was drawn into this realm of design largely as a result of my own feet.  They are a big, clubish affair that feature a wide forefoot,  a high instep, and a loose fascial structure (meaning that my feet move dynamically with a ton of displacement during athletic activities). You put these monsters in any footwear that was designed to look like an Italian loafer, and the result is massive constricting pressure on the fat pads and the restriction on dynamic pronation which shuts down the nervous system and inhibits balance. This is all very bad. </p><p>So, when we say custom fit, it’s not a glove fit. It’s not about building a plaster cast of the foot and simply mimicking its shape and perimeter. This approach is indeed “custom” but not functionally helpful, because the feet NEED to move within footwear to achieve balance and efficient force transfer. Again the footwear must have both ultimate comfort and force transfer for its user to enter the gates of bliss.  When we say custom, we are talking about creating a structure that is completely relieved where it needs to be (your fat pads, toes, and medial pronation zone), but interacts closely with your foot at “cardinal points”–– a set of fixed locations where we want to cultivate constant interaction between the exoskeleton and the foot for maximal force transfer. Years of tedious work have yielded a highly complex digital “fit algorithm” that balances these two needs in harmony and is scalable to any foot shape and size. </p><p>So, for my foot, in the LoreOne you can see that my first metatarsal bone is snug up against the shell. It’s a cardinal point of energy capture for the transverse load that occurs during the cycling pedal stroke as the foot and shoe comes over the top at 12 o’clock.</p><p>You can also see that my toes are also completely relieved–– they are free to spread under load as force builds from 11-3 o’clock. </p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/screen-shot-2023-04-03-at-3.11.48-pm.png"></p><p>You can see that my fat pads are completely relieved–– allowing them to spread and swell naturally to cultivate comfort, circulation and balance.</p><p>You can see that the plantar  shell has a close tight relationship to the lateral calcaneus and malleolus zone–– again critical for energy transfer that occurs during normal pronation and gait.<img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/screen-shot-2023-04-12-at-12.06.19-pm.png" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px;"></p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/screen-shot-2023-04-12-at-12.03.23-pm.png"></p><p>Finally, you will notice a perfectly sculpted dorsal roof–– the secret to ground reaction force–– it keeps the sole of my foot perfectly connected to the shoe, which is where the majority of force transfer to the pedal system happens. No other shoe in the world can do this.&nbsp;Fit is performance, Performance is Fit. Both things in balanced harmony open the gates of transcendence.</p><p>Scan and build your <a href="https://lore.cc/product/loreone" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">LoreOnes</a> today.</p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/screen-shot-2023-04-12-at-12.05.13-pm.png" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px;"></p><p><img src="https://store-pqcep6tgku.mybigcommerce.com/product_images/uploaded_images/screen-shot-2023-04-12-at-12.21.02-pm.png"></p>

Fit Stories: Lore Founder and CEO Stephan Drake

<p><span>The LoreOne is the most powerful road shoe ever created, and the world's first 3D printed carbon hard-shelled shoe. It&rsquo;s a critical component in the performance equation that combines precise custom fitting with a radical new biomechanical design approach.</span></p>

The Logbook

Power Test: Alex Yokubison

The Athlete:

Peak Watts:

Acceleration:

15-60 Second power:

One-on-each foot, Conventional vs LoreOne:

Alex also had a deeper, longer, pull at the bottom.

LoreOne Power Results Summary:

Latest

Bike Fitter John Higgins on the "Revolutionary" LoreOne

Beyond Barefoot

Fit Stories: Lore Founder and CEO Stephan Drake